Job Overview

This role requires a commercially minded digital marketer with extensive hands-on experience managing every stage of the advertising funnel. The successful candidate will have a proven track record of generating qualified leads, scaling campaigns, and using data-driven insights to deliver measurable business growth across multiple industries. Candidate evaluation will heavily emphasize the quality and overall style of the portfolio, prioritizing work that demonstrates a clean, restrained, luxury, and editorial aesthetic aligned with the Australian/Western market.

Client Overview
Our client is looking for a results-driven Senior Meta Ads Growth Strategist (Lead Generation | AI-Powered Creative) to own the complete Facebook and Instagram advertising lifecycle for a portfolio of Australian and international clients. As part of the consulting team, you will be responsible for developing lead generation strategies, creating high-converting campaigns, building landing pages, writing persuasive ad copy, and continuously optimizing performance to maximize return on investment.

Schedule:
Monday - Friday, Flexible Hours Australian Eastern Standard Time (AEST) | (40 work hours per week)

Responsibilities:

• Own the end-to-end Meta Ads strategy, from planning and campaign setup through optimization, scaling, and reporting.
• Build and manage high-performing lead generation and conversion campaigns across Facebook and Instagram.
• Develop campaign structures, audience strategies, budget allocation, and structured testing plans.
• Develop and direct high-converting ad creative, copy, and messaging, leveraging AI tools and collaborating with the graphic design team.
• Build and optimize landing pages and conversion paths to improve lead quality and conversion rates.
• Analyze campaign performance, identify growth opportunities and bottlenecks, and make data-driven decisions to improve CPL, conversion rates, CAC, ROAS, and overall profitability.
• Provide clear performance reporting and strategic recommendations to support continued growth.

Requirements:

• 7+ years of hands-on Meta Ads experience.
• Advanced strategic expertise specifically in Meta Ads, with a proven portfolio of high-impact lead generation and scaling results.
• Strong full-funnel experience, including campaign strategy, creative testing, landing page optimization, scaling, and reporting.
• Proven success generating qualified leads at sustainable acquisition costs across multiple industries.
• Highly autonomous and commercially minded, with the ability to identify problems, develop solutions, and execute with minimal direction.
• Strong conversion-focused copywriting and creative strategy skills.
• Experience using AI tools for creative ideation, asset generation, copy development, or campaign workflow optimization.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

• Health Insurance Coverage

Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.