Overview
Our client is looking for a Marketing Automation Specialist to lead and modernize their candidate acquisition strategy through automated marketing systems and AI-powered advertising. In this role, you will own the end-to-end setup and optimization of Facebook ad campaigns, replacing traditional job boards with a scalable, cost-effective recruitment funnel. Working closely with the business owner, you will build autonomous lead screening workflows using platforms like Zapier and Twilio to streamline candidate engagement.

Schedule: Part-time (20 hours/week), Monday to Friday and flexible during client business hours (EST) | Client Timezone: Mountain Time (MT)

Responsibilities

• Manage and optimize Facebook ad campaigns for recruitment purposes, including manual launch and detailed audience targeting
• Integrate AI tools like ChatGPT and Zili into ad creation and campaign automation workflows
• Build and manage automated lead funnels using Zapier, Twilio, or similar platforms
• Set up and manage instant lead forms with pre-screening questions to qualify candidates
• Create and refine recruitment funnel workflows that automate candidate screening and communication
• Experiment with alternative platforms including Craigslist and other Facebook channels for candidate sourcing
• Monitor ad spend efficiency and adjust campaigns to maximize cost-per-lead performance
• Provide guidance on best practices for marketing automation and lead management during the initial setup phase

Requirements

Must-Have Requirements:

• Proven experience managing Facebook Ads Manager for lead generation campaigns
• Strong working knowledge of marketing automation platforms such as Zapier
• Experience building and optimizing lead funnels from ad click to qualified prospect
• Familiarity with AI tools like ChatGPT or Zili for content creation and automation
• Ability to work autonomously and provide strategic recommendations without heavy oversight
• Excellent communication skills for collaboration and progress updates

Nice-to-Have Requirements:

• Bonus if you have experience with recruitment advertising or talent acquisition campaigns
• It helps if you're familiar with Twilio or SMS automation tools for lead engagement
• Bonus if you've worked with clients transitioning from traditional job boards to digital advertising
• It helps if you have experience with Craigslist posting automation or multi-platform job advertising

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note
Please click the "APPLY" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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