Client Overview

Our client is a newly launched UK-based clothing brand entering the competitive fashion e-commerce space. They're building their brand from the ground up and need a skilled social media professional to establish their digital presence and create trustworthy, engaging content that will support their growth strategy and influencer gifting campaigns.

Job Description

You will own the complete social media strategy for an exciting new clothing brand, building their presence from zero to launch-ready across Instagram, TikTok, and Facebook. This is a hands-on creative role where you'll craft scroll-stopping content, design eye-catching visuals, and establish the brand's voice and aesthetic in the competitive fashion space. You'll have creative freedom to shape how this brand shows up online, making it look legitimate, trustworthy, and ready to attract influencer partnerships and customers.

Schedule: Part-time (20 hours/week), Monday to Friday 9am to 1pm EST

Responsibilities

• Create original content from scratch for Instagram, TikTok, and Facebook to establish the brand’s presence.
• Design graphics and edit videos that align with fashion and streetwear trends.
• Write engaging captions that reflect the brand’s voice and encourage audience engagement.
• Develop and maintain a consistent posting schedule across all social media platforms.
• Engage with followers and build an authentic community around the brand.
• Implement social media best practices to grow followers and increase brand credibility.
• Provide strategic guidance on content direction, campaigns, and creative ideas.
• Ensure the brand’s social media presence supports influencer outreach and gifting initiatives.

Must-Have Requirements

• Proven experience as a Social Media Manager or Specialist, with portfolio examples.
• Strong video editing skills for short-form content on TikTok and Instagram Reels.
• Graphic design experience using Canva and Adobe Creative Suite.
• Experience building social media accounts from scratch or supporting early-stage growth.
• Understanding of fashion, streetwear, or lifestyle brand aesthetics.
• Ability to create engaging captions and written content.
• Experience working with international teams and accommodating UK time zones.
• Self-starter who can take initiative without constant direction.

Nice-to-Have Requirements

• Experience managing social media for fashion or clothing brands.
• Understanding of influencer marketing and gifting campaigns.
• Familiarity with social media analytics and growth metrics.
• Experience supporting e-commerce brand launches.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.