Job Overview

Our client is seeking a E-commerce Meta Ads Specialist (Shopify) to own the complete Meta advertising strategy for a fast-growing e-commerce brand. In this role, you will manage daily ad performance, create high-converting ad creatives, and scale successful campaigns during peak seasonal periods. You will have full ownership of the paid advertising function with the autonomy to test, optimize, and drive measurable revenue growth, working directly with the business owners to develop campaign calendars, manage flexible ad budgets, and create fresh content that resonates with the educational market.

Schedule

Monday - Friday, 9:00 AM - 1:00 PM AEST (20 work hours per week)

Responsibilities

• Manage Meta Ads Manager daily, monitoring campaign performance and making real-time optimization decisions.
• Create compelling ad creatives including images, copy, and video content for Facebook advertising campaigns.
• Scale high-performing ads by adjusting daily budgets based on conversion data and ROI metrics.
• Develop monthly campaign calendars aligned with seasonal peaks like Black Friday, end of school year, and new school year launches.
• Produce fresh advertising content that captures attention and drives conversions in the education sector.
• Manage email marketing campaigns for product launches, sales events, and seasonal promotions.
• Monitor Shopify analytics to track campaign effectiveness and customer acquisition costs.
• Provide regular reporting on ad performance, spend efficiency, and revenue attribution.
• Identify underperforming campaigns and make data-driven decisions to pause or pivot creative direction.
• Stay current with Meta advertising best practices and platform updates to maintain competitive advantage.

Requirements

• Proven experience managing Meta Ads Manager with demonstrable results scaling e-commerce campaigns.
• Strong portfolio showing ad creatives you have designed that drove conversions.
• Experience managing flexible ad budgets and scaling spend based on performance.
• Ability to create visual content for advertisements including graphics and basic video editing.
• Data-driven approach to advertising with experience analyzing metrics and optimizing based on performance.
• Excellent written communication skills for ad copywriting and campaign reporting.
• Self-directed work style with ability to manage campaigns independently in a remote setting.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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