Job Overview:

Our client is seeking a Social Media Marketing Specialist to serve as the strategic force behind launching a brand-new sports app into the market, building its social media presence from zero to a thriving community of parents and young athletes. In this role, you will own the entire social media strategy for a product launch, developing engaging content, testing strategies, and building a brand identity that resonates with families passionate about youth sports development.

Schedule: Flexible schedule with 1 hour daily overlap during 9:00 AM to 2:00 PM AEST; Part-time role

Responsibilities:

• Develop and execute a comprehensive social media strategy to build brand awareness ahead of the app launch.
• Create high-quality content including reels, photo edits, Canva posts, and carousels for Instagram and Facebook.
• Schedule and post content at optimal times to maximize engagement with the target audience of parents and youth athletes.
• Implement SEO strategies to improve discoverability and organic reach across platforms.
• Design educational content resources such as PDFs on topics like athlete nutrition using Canva.
• Track analytics to measure performance, identify what's working, and adjust strategy accordingly.
• Manage Meta ads campaigns to drive app downloads and user acquisition.
• Support outreach efforts to sports clubs and organizations as needed during the launch phase.
• Make website updates as needed to align with SEO best practices and campaign objectives.
• Provide basic administrative support, including follow-ups with clubs and partners.

Requirements:

• 2 to 5 years of proven experience in social media marketing and content creation.
• Demonstrated success building a brand from scratch or managing product launches.
• Strong portfolio showcasing content creation skills, including reels, graphics, and social posts.
• Proficiency with Canva for creating graphics, carousels, and downloadable resources.
• Solid understanding of SEO principles and implementation.
• Experience with Meta (Facebook/Instagram) advertising and campaign management.
• Ability to analyze social media metrics and translate data into actionable strategy changes.
• Excellent written communication skills for engaging captions and community interaction.
• Comfortable working independently with minimal oversight.

Preferred Qualifications:

• Experience in the sports, fitness, or youth development sectors.
• Familiarity with app launch marketing strategies.
• Experience creating educational content or resources for parents.
• Basic website management or CMS experience.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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