Job Overview

We are looking for a proactive and results-driven B2B Lead Generator & Appointment Setter (UK Publishing) to support the growth of established UK magazine publications. This role will be responsible for independently researching and sourcing qualified B2B prospects, identifying key decision-makers, conducting cold outreach, qualifying leads, and scheduling sales appointments. The ideal candidate is a confident communicator with strong research skills, experience in B2B lead generation, and a proven track record of meeting appointment-setting targets.

Schedule

• 40 hours per week, Mon-Fri, 8.30am-5.30pm with 1 hour lunch break, UK Timezone.

Responsibilities

• Research and generate qualified B2B leads using LinkedIn, business directories, trade shows, and industry-specific platforms.
• Build and manage your own prospect lists based on established client criteria.
• Identify key decision-makers within target UK businesses.
• Conduct outbound calls and email outreach to introduce the publications and generate interest.
• Conduct initial discovery calls to qualify prospects based on their needs and level of interest.
• Schedule qualified appointments for the Sales Director.
• Maintain accurate records of prospecting activity, follow-ups, and pipeline status.
• Adapt lead generation strategies based on the specific publication or campaign being supported.
• Consistently follow up with prospects and maintain an organized pipeline.
• Meet weekly and monthly appointment-setting KPIs and targets.
• Work UK business hours to maximize contact with B2B prospects.

Requirements

• Proven experience in B2B lead generation and appointment setting.
• Demonstrated ability to independently research and source leads.
• Strong cold calling and phone communication skills.
• Professional and confident phone manner.
• Experience using LinkedIn and business directories for prospecting.
• Strong research, organization, and follow-up skills.
• Self-motivated and able to work independently.
• Comfortable working with performance-based KPIs and appointment targets.
• Proven track record of meeting or exceeding appointment-setting goals.
• Excellent English communication skills.
• Reliable internet connection and a suitable remote work setup.
• Willingness to work UK business hours.

Nice to Have

• Experience in media, publishing, advertising, or related sales environments.
• Familiarity with the UK B2B market and professional communication standards.
• Experience managing multiple campaigns, publications, or brands simultaneously.
• Experience selling advertising or sponsorship opportunities.

Independent Contractor Perks

• Health insurance coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer
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