Job Overview

Our client is seeking a highly experienced Senior Paid Media Specialist (Fintech & Lead Generation) to own and scale paid acquisition efforts across multiple advertising platforms. This role is focused on generating qualified leads that convert into revenue for a FinTech lending business. The successful candidate will take full ownership of campaign strategy, execution, optimisation, and reporting, while remaining proficient in marketing across alternative platforms and identifying and testing new lead generation channels.

Schedule

Monday - Friday, Flexible during client business hours NSW, with 1 hour unpaid/paid break (40 work hours per week)

Key Responsibilities

• Campaign Management:
  • Develop, launch, manage, and optimise paid advertising campaigns across Meta, Google Ads, and alternative advertising platforms.
  • Identify and test new lead generation channels beyond established platforms.
  • Own the full campaign lifecycle from planning through to scaling and reporting.
  • Identify performance issues and proactively troubleshoot campaigns to maximise results.
• Lead Generation:
  • Generate a consistent pipeline of qualified leads that align with lending product criteria.
  • Monitor lead quality in collaboration with sales and risk teams to ensure profitable customer acquisition.
  • Conduct audience segmentation, A/B testing, creative testing, and landing page optimisation.
  • Continuously test new audiences, offers, and channels to expand acquisition reach.
• Multi-Brand Management:
  • Manage paid acquisition campaigns across multiple businesses and brands within the group.
  • Adapt campaign strategies to suit different industries, audiences, and product offerings.
  • Maintain consistent performance standards across all brands while respecting unique requirements.
  • Prioritise workload effectively across competing brand priorities.
• Performance Analysis:
  • Analyse campaign performance using key marketing metrics including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value.
  • Manage campaign budgets efficiently while maximising return on advertising spend.
  • Build dashboards and reporting workflows to support operational decision-making.
• Strategy and Growth:
  • Build scalable acquisition strategies aligned with business growth objectives.
  • Identify, validate, and scale new acquisition channels on an ongoing basis.
  • Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
  • Operate independently to deliver qualified leads without requiring significant day-to-day oversight.
• Collaboration:
  • Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.
  • Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.
  • Provide strategic recommendations to continuously improve marketing performance and operational efficiency.

Requirements

• 5+ years of hands-on experience managing paid digital advertising campaigns.
• Proven experience working in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another regulated industry.
• Demonstrated success generating and scaling qualified leads with measurable ROI.
• Experience managing significant monthly advertising budgets.
• Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.
• Expert-level knowledge of Meta Ads Manager and Google Ads.
• Demonstrated experience marketing across alternative advertising platforms such as TikTok Ads, Yandex Direct, LinkedIn Ads, native advertising, or programmatic display.
• Proven track record of identifying and testing new lead generation channels.
• Commercially minded with a focus on profitability and unit economics.
• Ability to manage multiple brands, campaigns, and industries simultaneously in a fast-paced environment.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.