Job Overview

Our client is a growing e-commerce brand looking for a hands-on E-commerce Digital Marketing Specialist to manage day-to-day digital marketing across advertising, creative content, Shopify performance, email marketing, campaign planning, and reporting. You will work closely with the business owners to execute strategies, particularly for major seasonal campaigns such as Black Friday and Christmas. The ideal candidate has solid practical e-commerce experience, strong digital marketing fundamentals, good communication skills, initiative, and a willingness to learn. You will actively monitor campaigns, analyze performance data, recommend next steps, and proactively keep the business owners informed.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM AEST (40 work hours per week)

Responsibilities

Meta Advertising

• Manage, launch, monitor, and optimize Facebook and Instagram campaigns through Meta Ads Manager.
• Track spend, conversions, revenue, ROAS, and audience/ad performance; identify underperforming campaigns and recommend improvements.
• Scale successful campaigns based on performance and agreed budgets.
• Conduct A/B testing of creatives, messaging, audiences, and campaign approaches, turning results into actionable recommendations.
• Proactively communicate campaign performance, developments, recommended actions, and relevant Meta updates to the business owners.

Google Ads

• Assist with managing and optimizing Google Ads campaigns, including campaign structure, targeting, keywords, ads, and budgets.
• Monitor spend, conversions, revenue, and other performance metrics to identify optimization opportunities.
• Coordinate Google and Meta advertising activity to support broader customer acquisition goals.
• Apply working knowledge of Google Ads Manager and continue developing expertise as needed.

Shopify & E-commerce Analytics

• Monitor Shopify sales, customer acquisition, website traffic, revenue, and advertising performance across the customer journey.
• Analyze the relationship between advertising activity, website traffic, conversions, and sales to identify growth opportunities.
• Monitor tracking and data flow between Shopify, Meta, and other marketing platforms, identifying gaps in tracking, attribution, and reporting.
• Review commercial performance, including revenue and advertising spend, and recommend conversion improvements.
• Use historical performance data to establish meaningful campaign benchmarks.

Creative Content & Advertising Assets

• Create and coordinate advertising creatives, static graphics, promotional assets, ad copy, headlines, and basic video content using Canva or similar tools.
• Develop and adapt creative concepts for different campaigns, audiences, and seasonal promotions while maintaining brand consistency.
• Continuously test new creative concepts based on campaign performance.
• Use AI tools where appropriate to improve productivity while ensuring content remains authentic, relevant, and brand-aligned.

Email Marketing

• Manage Klaviyo campaigns, including promotional emails, product launches, sales campaigns, seasonal promotions, and customer communications.
• Develop and maintain relevant email flows and schedules.
• Test subject lines, content, offers, and creative to improve email performance.
• Monitor email metrics and use performance data to improve future campaigns.
• Ensure email content remains consistent with the brand and does not rely excessively on generic or low-quality AI-generated content.

Campaign & Seasonal Planning

• Develop and maintain a digital marketing campaign calendar covering Black Friday, Christmas, end-of-year promotions, product launches, and other seasonal opportunities.
• Work with business owners to determine campaign priorities, offers, budgets, and timelines.
• Coordinate advertising, email, and creative assets to ensure campaigns are prepared ahead of major promotional periods.
• Proactively identify upcoming opportunities and campaign needs rather than waiting for assignments.

Website & Conversion Support

• Identify opportunities to improve the e-commerce website, customer journey, landing pages, and product pages from a marketing and conversion perspective.
• Recommend improvements to website content, structure, calls to action, promotional messaging, and conversion performance.
• Support website modernization and optimization initiatives, including relevant SEO and organic visibility opportunities.
• Ensure paid traffic is directed to relevant, conversion-friendly pages.

Reporting, Communication & Ownership

• Provide regular updates on campaign activity, completed work, current priorities, upcoming tasks, and overall progress.
• Report and interpret key metrics including revenue, ad spend, ROAS, conversions, customer acquisition, campaign performance, and email performance.
• Turn performance data into clear recommendations and specific next steps, supported by relevant screenshots or campaign results where useful.
• Maintain a clear weekly work plan, prioritize tasks, and respond promptly to questions and requests during working hours.
• Proactively raise issues, opportunities, or blockers and demonstrate clear ownership of the digital marketing function.

Requirements

• At least 1 year of practical experience in digital marketing, paid advertising, or e-commerce marketing; less experience may be considered with strong practical knowledge and aptitude.
• Proven hands-on experience with Meta Ads Manager, with e-commerce experience essential.
• Practical experience with Shopify and working knowledge of Google Ads Manager.
• Experience with Klaviyo or a comparable e-commerce email marketing platform.
• Experience creating digital advertising creatives using Canva or similar tools; basic video editing or short-form advertising experience is an advantage.
• Understanding of ROAS, conversion rate, CPA/CAC, CTR, and revenue attribution, with the ability to analyze marketing data and provide practical recommendations.
• Strong English communication, organization, and time-management skills; able to work independently, manage competing priorities, work directly with business owners, and learn new platforms and marketing techniques.

What Success Looks Like

• Campaigns are actively monitored, optimised, and tested, with insights used to improve performance.
• Successful campaigns are identified and scaled, while underperforming campaigns are quickly addressed.
• Meta, Google, Shopify, and Klaviyo activities work together to support the broader acquisition strategy.
• Marketing activity is proactive, with clear progress updates, recommendations, and visibility for the business owners.
• Digital marketing contributes to measurable revenue growth, with seasonal performance assessed against historical benchmarks for sales, ad spend, and profitability.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.