Client Overview:

A London-based digital marketing agency runs paid social, content, and email campaigns for a diverse range of brands across industries including beauty, food and drink, property, and more. The team is looking for a hands-on paid media specialist who can take ownership of campaign delivery and help clients generate measurable results.

Job Description:

We are looking for a Paid Media Specialist who can plan, build, manage, and continuously optimize paid advertising campaigns across Meta, TikTok, and Google Ads. This role will be heavily focused on lead generation, with responsibility for improving campaign performance and consistently driving high-quality leads.

The ideal candidate is analytical, commercially minded, and comfortable managing campaigns across multiple clients and sectors. You should be confident working with budgets, audience targeting, bidding strategies, campaign performance data, and tracking while being able to clearly communicate results and recommendations.

Schedule: 20 hours per week
Working Hours: Flexible during client business hours

Responsibilities:

Paid Media Campaign Management

• Build and manage Meta advertising campaigns across Facebook and Instagram.
• Set up and manage TikTok paid campaigns from launch through optimization.
• Manage Google Ads campaigns across Search, Performance Max, and Display.
• Develop and refine campaigns based on client objectives and KPIs.
• Manage campaigns for UK-market clients.
• Ensure campaigns are structured, monitored, and optimized effectively.

Lead Generation & Optimization

• Own and continuously improve lead generation campaigns.
• Optimize campaigns to generate a consistent flow of high-quality leads.
• Monitor lead quality and identify opportunities to improve campaign performance.
• Test audiences, messaging, creative, placements, and campaign strategies.
• Use campaign data to make informed optimization decisions.

Budget & Performance Management

• Monitor and manage campaign budgets and pacing.
• Manage bid strategies and audience targeting across advertising platforms.
• Monitor campaign performance and make adjustments based on results.
• Track key performance indicators including ROAS, CPA, CPL, and CTR.
• Identify underperforming campaigns and implement strategies to improve results.

Reporting & Analytics

• Monitor campaign performance regularly.
• Produce clear and confident performance reports.
• Connect advertising spend to measurable business results.
• Provide insights and recommendations based on campaign data.
• Communicate campaign performance clearly to internal teams and clients when required.

Tracking & Attribution

• Maintain strong tracking and attribution practices across campaigns.
• Work with pixels, Conversions API, and UTM tracking.
• Monitor tracking accuracy and identify potential attribution issues.
• Use available data to understand the customer journey and campaign effectiveness.

Creative Collaboration

• Work closely with the content team to brief creative assets that are designed to perform.
• Provide insights from paid campaign performance to inform creative direction.
• Communicate effective hooks, messaging, formats, and concepts based on campaign results.

Requirements:

• Proven hands-on experience managing Meta Ads Manager, particularly within the UK market.
• Strong experience with Meta advertising across Facebook and Instagram.
• Solid hands-on experience with TikTok Ads, from campaign setup through optimization.
• Strong Google Ads experience across Search and Performance Max; Display experience is also preferred.
• Demonstrable experience running lead generation campaigns.
• Proven ability to improve lead quality and campaign performance over time.
• Strong understanding of ROAS, CPA, CPL, CTR, and other key paid media metrics.
• Experience managing advertising budgets, bid strategies, and audience targeting.
• Strong analytical and problem-solving skills.
• Experience working across multiple clients or campaigns simultaneously.
• Strong understanding of tracking and attribution.
• Familiarity with pixels, Conversions API, and UTM tracking.
• Strong written and verbal English communication skills.
• Ability to work independently and manage priorities in a remote environment.

Preferred:

• Previous experience working in a digital marketing agency.
• Experience managing paid campaigns across multiple industries.
• Experience with Pinterest Ads or other paid social platforms.
• Experience with Google Analytics 4 (GA4).
• Experience with Google Tag Manager (GTM).
• Strong understanding of creative performance and how paid media insights can inform content strategy.

Scope & Engagement:

• Part-time: 20 hours per week.
• Schedule: Flexible during client business hours.
• Fully remote position.
• Manage paid media campaigns across Meta, TikTok, and Google.
• Support multiple clients and sectors.
• Strong focus on lead generation and lead quality.
• Responsible for campaign optimization, budget pacing, reporting, and performance analysis.
• Collaborate with the content team on creative strategy and execution.

Why Join This Team?

• Work across a diverse portfolio of brands and industries.
• Gain hands-on experience across Meta, TikTok, and Google advertising platforms.
• Take ownership of campaigns and directly influence client performance.
• Work in a remote environment with flexibility during client business hours.
• Opportunity to develop expertise across paid media, lead generation, analytics, and attribution.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Apply now. Start helping.