Client Overview

This is an exciting early-stage startup operating at the intersection of fitness technology and women's empowerment, building a digital platform dedicated to calisthenics and bodyweight training for a female audience. The company is in active pre-launch mode — developing its app and website — and is assembling a lean, driven founding team to bring its brand to life. With a clear niche, a passionate vision, and a product on the horizon, they are positioned to carve out a distinctive space in the rapidly growing women's fitness content market.

Job Description

You will be the creative engine and on-camera face of this brand at its most pivotal stage — building its social media presence from zero ahead of a major app and website launch. You will own the content strategy end-to-end, producing compelling fitness video content tailored to women interested in calisthenics and bodyweight training, while actively growing a community and forging partnerships with aligned creators. This is a rare opportunity to have genuine creative ownership in a startup where your work directly shapes what the brand becomes.

Schedule

• Flexible anytime but communication within GMT business hours, 20 hours per week

Responsibilities

• Develop and execute a social media content strategy aligned with the brand's pre-launch and launch goals
• Create engaging video content demonstrating calisthenics or fitness progressions tailored to a female audience
• Repurpose content across multiple social media platforms to maximise reach and engagement
• Manage community engagement by responding to comments, questions, and potential leads
• Conduct influencer outreach and collaborate with other fitness creators to expand brand visibility
• Contribute creative ideas for content themes and campaigns with a high degree of creative ownership

Must-Have Requirements

• Background or strong personal involvement in fitness, calisthenics, gymnastics, or bodyweight training
• Proven experience creating social media video content, ideally involving on-camera physical demonstrations
• Strong understanding of social media platforms, trends, and audience growth strategies
• Excellent visual storytelling and written communication skills
• Ability to work independently with minimal supervision in a fast-paced startup environment
• High level of attention to detail and brand consistency

Nice-To-Have Requirements

• Bonus if you have an existing presence or following in the women's fitness or calisthenics community
• It helps if you have experience with basic video editing for short-form content (Reels, TikTok, Shorts)
• Bonus if you have prior experience launching or growing a brand's social presence from scratch

Why Join This Team?

• Ground-floor opportunity — build a brand's entire social media identity from zero and leave your mark on it
• Part-time engagement with a clear path to full-time within six months as the brand scales
• Work directly with the founders — your ideas and creative direction will genuinely shape the business
• High creative ownership in a role where you set the tone, not just execute briefs
• Fully remote engagement — work from anywhere
• Join a fast-growing niche at the intersection of women's fitness and digital technology before launch momentum builds

Apply now. Start creating.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.