Overview:

Our client is seeking a detail-oriented Email Marketing & Automation Specialist (GoHighLevel) to manage their outbound email strategy and marketing automation infrastructure. As a B2B marketing agency, successful growth relies on clear, persuasive messaging backed by reliable technical execution. In this role, you will create engaging promotional copy, build and manage automated email workflows, maintain list hygiene, and monitor deliverability metrics. The ideal candidate combines creative copywriting with strong technical skills, process discipline, and exceptional attention to detail. 

Schedule: Monday to Friday 7:00 AM - 4:00 PM PT (With a 1-hour unpaid break)

Responsibilities:

Automation & Technical Workflow Setup

• Workflow Construction: Build, test, and optimize automated email sequences, drip campaigns, and lead-nurturing workflows within GoHighLevel with competency in SharpSpring and Keep as a bonus
• System Operations: Manage integrations, form triggers, tags, and custom fields to ensure seamless data flow across campaigns
• List Hygiene & Management: Oversee internal list segmentation, scrub database records, manage unsubscribes, and maintain overall list health to optimize sender reputation

Copywriting & Creative Execution

• B2B Email Copywriting: Write compelling, direct-response promotional emails and automated sequences tailored to B2B business owner decision-makers
• Campaign Strategy: Develop catchy subject lines, preview text, and strong calls-to-action (CTAs) that drive high open and click-through rates

Analytics & Reporting

• Performance Tracking: Monitor, analyze, and report on key email metrics including deliverability rates, open rates, click-through rates, and webinar/event show rates
• Continuous Optimization: Conduct ongoing A/B testing on subject lines, email copy, and send times to consistently boost campaign ROI

Requirements:

• Experience: 1–2 years of proven experience in email marketing, marketing automation, or digital agency environments
• B2B Marketing Knowledge: Understanding of B2B sales cycles, lead generation, and email deliverability best practices (SPF, DKIM, DMARC, domain health)
• Communication: Flawless written and verbal English communication skills
• Technical-First Mindset: Highly methodical and process-driven. You double-check your workflow triggers and links before hitting "Publish"
• Adaptable & Collaborative: Eager to integrate into our agency culture, take ownership of projects, and adapt quickly in a fast-moving environment

Technical Skills & Tools:

• Primary Platform: Hands-on experience working inside GoHighLevel (GHL) is required
• Secondary Platforms (Bonus): Familiarity or prior experience with Keap (Infusionsoft) or SharpSpring is a strong plus
• Technical Rigor: High attention to detail regarding link tracking, tag triggers, segmentation rules, and email rendering across devices

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.