Client Overview

Our client is an established textile company with over 20 years of heritage, specializing in premium handcrafted products made from Ethiopian cotton. With over 200 people employed directly and indirectly, they're shifting toward a more professionalized digital presence following recent ownership changes. They're focused on elevating their brand positioning from ethical production to premium luxury while maintaining their core values of fair trade and sustainable employment.

Job Description

You will lead the digital marketing execution for a premium textile brand entering its next growth phase. This is a hands-on role where you'll manage Google and Facebook ad campaigns, create engaging social media content, and craft email marketing that converts. You'll work directly with leadership in London and the US to implement a clear brand vision, optimize conversion rates, and drive measurable results during the busiest quarter of the year. If you thrive on autonomy, love working with beautiful visual products, and want to make an immediate impact, this role offers exactly that.

Schedule: Mon-Fri 9:00 AM - 6:00 PM London Time (flexible within these hours)

Client Timezone: Greenwich Mean Time (GMT) / British Summer Time (BST)

Responsibilities

• Manage and optimize Google Ads, Facebook Ads, and Instagram Ads campaigns to drive traffic and conversions

• Monitor campaign analytics and performance metrics, conducting A/B tests to improve ROI

• Create and schedule social media content across Instagram and Facebook using Metricool

• Write and design email marketing campaigns in MailChimp that reflect the brand tone and drive engagement

• Manage product reviews and customer feedback using JudgeMe to increase social proof

• Update website content on Shopify to improve conversion rates and user experience

• Track performance using Google Analytics and provide regular reporting on campaign effectiveness

• Collaborate with the London-based team to maintain brand consistency across all digital channels

Must-Have Requirements

• Proven experience managing Google Ads, Facebook Ads, and Instagram Ads with measurable results

• Strong proficiency in Shopify for e-commerce management Hands-on experience with MailChimp for email marketing campaigns

• Familiarity with Google Analytics for tracking and reporting

• Experience with JudgeMe or similar review management platforms

• Copywriting skills with the ability to adapt tone and style to brand guidelines

• Ability to work independently and execute campaigns with minimal supervision

Nice-to-Have Requirements

• Bonus if you have experience with Metricool or similar social media scheduling tools

• It helps if you've worked with premium or luxury e-commerce brands

• Bonus if you have a portfolio showcasing previous ad campaigns or social media content

• It helps if you have experience in the fashion, textile, or handcrafted goods industry

Why Join This Team

• Work with a brand that values fair trade, ethical production, and sustainable wages

• Join during a pivotal growth phase with clear direction and strong leadership support

• Flexible working hours within UK business hours to suit your schedule

• Opportunity to transition to full-time as the company scales Collaborate with a small, mission-driven team across London, the US, and Ethiopia

• Make a visible impact on campaigns during the busiest business quarter of the year

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Apply now. Start creating.