Job Overview

We're looking for a TikTok Marketing Specialist who will take full creative ownership of this brand's TikTok channel, building its presence from the ground up and growing a loyal, engaged audience of lifestyle-focused wine enthusiasts. You will develop and drive a content strategy that goes beyond product promotion — capturing the feeling, the culture, and the experience the brand represents. Working closely with the founding team, you will apply your deep platform knowledge to stay ahead of trends, maximise organic reach, and play a pivotal role in expanding the brand's visibility into new markets through compelling, brand-consistent content.

Client Overview

This client is a growing wine and spirits brand in the beverage import industry, built around a distinct lifestyle identity that celebrates the culture and experience of wine enjoyment. They have an established product line with strong brand foundations and a clear vision for reaching a wider community of casual wine enthusiasts. With their sights set on new markets and an increased digital presence, they are ready to invest in the social media talent that will bring their brand story to life.

Schedule: Monday - Friday, Part Time, Flexible during client business hours EST (20 work hours per week)

Responsibilities

• Develop and execute a TikTok content strategy aligned with the brand's lifestyle brand identity
• Create, schedule, and publish engaging TikTok content that showcases the wine experience
• Monitor TikTok trends and algorithm updates to maximize content visibility and reach
• Plan and execute seasonal content campaigns around key sales periods such as holidays and celebrations
• Track and report on TikTok performance metrics to continuously refine content strategy

Requirements

• Proven experience managing and growing TikTok accounts for consumer or lifestyle brands
• Deep understanding of TikTok algorithms, trends, and best practices for organic growth
• Strong creative and visual storytelling skills with an eye for brand-consistent content
• Experience creating content specifically for beverage, food, or lifestyle consumer brands (Nice-to-have)
• Hands-on familiarity with TikTok analytics tools and content scheduling platforms (Nice-to-have)
• Track record of organically growing communities around aspirational or lifestyle-driven products (Nice-to-have)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.