Job Overview
Our client is seeking a highly articulate, results-driven, and detail-obsessed Marketing & Branding Executive to own and elevate their brand positioning, multi-channel marketing campaigns, lead generation, and creative direction. In this pivotal role, you will bridge strategic vision and hands-on execution across event marketing, publication launches, and brand growth initiatives. You will lead content strategy, campaign optimization, social/community engagement, and vendor partnerships while upholding exceptionally high standards for copy accuracy, brand guidelines, and executive responsiveness.

Schedule
For Full-Time roles: Monday - Friday, 0:00 AM/PM - 0:00 AM/PM [Timezone], with 1 hour unpaid/paid break (40 work hours per week)

Responsibilities

1. Brand Strategy & Growth

• Define, articulate, and execute cohesive brand positioning 
• Develop go-to-market strategies for new offerings, major event launches, publication releases, and seasonal campaigns.
• Build and maintain comprehensive brand guidelines to enforce consistent visual identity, brand voice, and core messaging across all touchpoints.
• Conduct continuous competitive analysis and audience research to identify growth opportunities.
• Establish clear, measurable marketing goals (pipeline volume, event bookings, registration rates, subscription sign-ups, and engagement).

1. Campaign Planning & Execution

• Architect, schedule, and execute end-to-end multi-channel marketing campaigns.
• Draft campaign creative briefs, define core messaging strategies, and establish performance goals.
• Coordinate production schedules across cross-functional teams including designers, copywriters, videographers, event staff, and external partners.
• Track spend versus performance against assigned marketing budgets to maximize ROI.

1. Content Strategy & Copywriting Oversight

• Direct and maintain the content calendar across events, memoir releases, announcements, and promotional cycles.
• Ensure all written output is polished, accurate, and crafted in impeccable, persuasive English.
• Enforce tone-of-voice standards across websites, email marketing, paid ads, social platforms, and press releases.
• Rigorously review, edit, and proofread all collateral for grammar, visual clarity, and brand alignment.
• Maximize content efficiency by repurposing high-performing assets into varied formats (long-form articles, short-form posts, newsletters, stories).

1. Lead Generation & Conversion Marketing

• Design, test, and optimize marketing funnels to convert audience inquiries into confirmed bookings and sales.
• Manage landing page structure, call-to-action (CTA) positioning, web forms, and lead tracking systems.
• Execute A/B testing on messaging, promotional offers, and visual creative to consistently elevate conversion rates.
• Build automated email and SMS sequences (welcome series, nurture workflows, re-engagement, and post-event follow-ups).
• Implement remarketing and retargeting campaigns to capture high-intent prospects.

1. Social Media & Community Management

• Direct social strategy, content publishing schedules, and engagement across all primary platforms.
• Monitor inquiries, comments, and direct messages with rapid response times to maintain active community support.
• Capitalize on trending industry topics to create timely, brand-aligned social content.
• Nurture community relationships with key industry stakeholders, collaborators, and target audiences.
• Report weekly/monthly engagement analytics with clear optimization recommendations.

1. Event Marketing & Strategic Partnerships

• Construct dedicated marketing plans  (ticket sales, promotional cadence, reminder flows, and attendance drivers).
• Identify, pitch, and manage sponsorship and promotional partner opportunities.
• Develop partner-facing collateral, including media kits, co-branded materials, and email templates.
• Oversee on-site event promotional activities and post-event nurture campaigns.
• Ensure all campaigns comply strictly with partner brand guidelines, contract obligations, and deadlines.

1. Advertising & Performance Optimization

• Plan, launch, and manage paid advertising campaigns (Paid Social, Search, Display, and Influencer/Creator boosts).
• Monitor daily campaign metrics to optimize budget distribution, audience targeting, and creative assets.
• Implement precise tracking protocols (pixels, UTM taxonomy, conversion tags, custom events).
• Present clear performance summaries highlighting cost-per-acquisition (CPA), return on ad spend (ROAS), and optimization steps.

1. Analytics, Reporting & Insights

• Monitor channel-wide Key Performance Indicators (KPIs) including lead generation, booking rates, sales, engagement, and retention.
• Prepare actionable weekly and monthly performance reports for executive leadership.
• Translate data into targeted testing initiatives and strategic adjustments.
• Identify drop-off points or bottlenecks in the conversion funnel and implement timely solutions.

1. Vendor, Team & Workflow Management

• Source, vet, and manage external creative vendors and contractors (designers, videographers, PR agencies, copywriters, and media buyers).
• Maintain structured project briefs, production schedules, and approval workflows.
• Organize daily marketing operations with transparent task ownership, version control, and clear deadlines.
• Ensure high-speed turnarounds without compromising deliverable quality.

1. Executive Responsiveness & Quality Control

• Provide prompt, clear, and professional communication across internal channels, emails, and leadership requests.
• Enforce meticulous attention to detail on all public-facing deliverables, double-checking links, layout symmetry, spelling, and factual accuracy.

Requirements

• Language & Communication: Fluent command of written and spoken English with exceptional copywriting and editing skills.
• Portfolio of marketing / social media management work
• AI Tool Proficiency (Required): Advanced hands-on experience using modern AI systems—specifically Claude, ChatGPT, and Notion AI—for workflow automation, research, initial draft generation, data analysis, and prompt engineering.
• Tech Stack Familiarity:
  • Workspace & Task Management: Notion, Google Workspace, Asana/ClickUp.
  • Marketing & Analytics: Google Analytics, Meta Ads Manager, Email Automation Tools (e.g., Mailchimp, ActiveCampaign, Klaviyo), CMS platforms.
• Analytical Skills: Strong ability to synthesize campaign data into strategic insights and revenue-generating actions.
• Organization: Extraordinary organizational, multitasking, and time-management skills; capable of operating in a fast-paced environment with tight deadlines.

Qualifications

• Experience: 4+ years of proven experience in brand management, multi-channel marketing, or event/publishing growth strategy.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.