Job Overview:

Are you an entrepreneurial social media strategist with a proven track record of growing fashion and lifestyle brands from the ground up?

As our E-Commerce Social Media Manager, you will partner directly with the co-founder to turn raw product assets into engaging content and revenue across Instagram, TikTok, Pinterest, and Facebook. We are seeking a creative specialist experienced in TikTok Shop launches, Shopify integration, and e-commerce SEO to maximize brand discoverability and drive apparel sales. In this high-impact role, you will bridge the gap between creative design and digital performance by producing high-converting short-form video reels and setting up targeted ad campaigns. You will also take full ownership of scaling organic reach and paid strategy from day one to build an active, loyal community. If you thrive in a rapid-growth startup environment and love making a foundational impact on early-stage labels, we want to hear from you. 

Client Overview:

Our client is an emerging coastal and lake-lifestyle apparel brand blending timeless water-inspired aesthetics with casual everyday comfort. Founded by two passionate entrepreneurs—an artist-designer and an operator—the brand draws its identity from upstate New York lake culture and Florida’s coastal scene. Currently in an exciting early-launch phase, our client is building its digital footprint from the ground up.

Schedule:

Monday - Friday, flexible hours EST (20 work hours per week)

Responsibilities:

• Build and execute an end-to-end social media growth strategy across Instagram, TikTok, Pinterest, and Facebook to establish brand awareness from scratch
• Plan, curate, and maintain a consistent multi-channel content calendar, establishing an optimal posting cadence and scheduling routine
• Edit and produce engaging short-form video content (Reels, TikToks) using raw footage, product designs, and lifestyle assets provided by the founders
• Optimize and manage social channels, including establishing and growing the brand's TikTok Shop presence
• Set up, test, and manage Meta Ad campaigns (Facebook & Instagram) to test audiences, drive website traffic, and convert interest during collection drops
• Monitor trending audio, viral formats, and aesthetic shifts across the apparel and outdoor lifestyle space to keep brand content fresh and relevant
• Utilize social media scheduling and analytics tools to track engagement rates, follower growth, reach, and conversion performance
• Engage with the online community by monitoring comments and direct messages to foster genuine brand loyalty

Requirements:

• Proven experience building and scaling social media accounts from the ground up, preferably for an apparel, DTC, or lifestyle brand
• Deep familiarity with Instagram, TikTok, Pinterest, and Facebook, understanding the unique audience behaviors and optimal formats for each platform
• Strong short-form video editing skills (CapCut, Premiere, or equivalent mobile video tools) with an eye for pacing, hooks, and clean aesthetics
• Hands-on experience setting up, budgeting, and running Meta Ads (Facebook & Instagram Ads Manager)
• Experience working with social media management and scheduling platforms (e.g., Later, Buffer, Hootsuite)
• Self-starter mentality with the ability to define content strategy independently and collaborate directly with founders
• Fluent written English with an intuitive grasp of casual, aspirational lifestyle brand messaging

Qualifications:

• Experience launching or managing a TikTok Shop for e-commerce products
• Familiarity with Shopify storefronts, product tagging, and basic e-commerce workflows
• Basic understanding of e-commerce SEO to help improve brand search discoverability
• Prior experience working closely with early-stage startup founders in a rapid-growth environment

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Ground-floor opportunity to shape the social voice, visual narrative, and community of an emerging apparel brand
• Direct, low-bureaucracy collaboration with the founder, giving you significant creative ownership and strategic influence
• Clear potential to expand hours, compensation, and scope into broader marketing leadership as collections launch and sales scale
• Collaborative startup culture centered around creativity, passion for the outdoors, and long-term brand building

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.