Overview:

Are you an experienced digital marketer skilled in driving paid ad performance and mastering CRM lead workflows?

Our client is seeking a dedicated Digital Marketing & Lead Generation Specialist (Google & Meta Ads | CRM) to take ownership of paid acquisition, lead generation, and website performance within the dynamic construction and design sector. The ideal candidate brings a degree or diploma in Marketing alongside hands-on experience planning and optimizing Google Ads and Meta Ads campaigns. You should be proficient with Smarter CRM or GoHighLevel for pipeline tracking and skilled in analytics using GA4, Google Tag Manager, and Meta Pixel. Join us to turn data-driven campaigns and engaging content into measurable business growth!

Schedule: Monday - Friday, 8:00 AM - 5:00 PM AEST, with 1 hour unpaid break (40 work hours per week)

Responsibilities:

Paid Advertising & Campaign Optimisation

• Plan, create, launch, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram)
• Conduct audience research, keyword research, competitor analysis, and campaign planning to reach relevant prospective customers
• Monitor advertising performance, including cost per lead, click-through rate, conversion rate, cost per click, and other relevant metrics
• Analyse campaign data to identify opportunities for improvement and make data-driven adjustments to targeting, budgets, bidding, ad copy, and creative assets
• Conduct A/B testing on advertisements, audiences, messaging, and landing pages to improve campaign performance
• Set up and monitor conversion tracking using relevant tools, such as Google Analytics 4, Google Tag Manager, and Meta Pixel, where applicable
• Prepare regular campaign reports with actionable recommendations
• Manage campaign budgets in line with agreed spending limits and business objectives

Lead Generation & CRM Management

• Develop and execute lead-generation strategies to attract prospective construction clients
• Research and build targeted prospect lists, including architects, designers, property developers, and other relevant referral partners
• Track all marketing-generated leads in the company's CRM, ensuring accurate contact details, lead sources, campaign attribution, communication history, and follow-up activities
• Maintain lead pipelines, stages, tags, and follow-up reminders to ensure visibility over the entire lead journey
• Manage and optimise CRM workflows and automations using Smarter CRM or GoHighLevel
• Set up or maintain lead capture forms, landing pages, automated email follow-ups, and lead-nurturing sequences where supported by the existing systems
• Coordinate with the business owner and Operations Coordinator to ensure qualified leads are handed over promptly
• Monitor lead quality and conversion outcomes to assess which marketing activities generate the most valuable opportunities

Content Marketing & Social Media

• Plan and maintain a monthly content calendar across relevant social media platforms
• Create and publish organic content showcasing completed projects, construction progress, company capabilities, and client testimonials
• Write engaging captions, promotional copy, and marketing materials consistent with the company's brand
• Write and publish at least one blog article per month to support website content, organic search visibility, and customer education
• Optimise blog content using relevant keywords, appropriate headings, internal links, and basic on-page SEO practices
• Create basic marketing graphics and advertising creatives using Canva or similar tools
• Coordinate with the operations team to obtain project photos, updates, and client-approved materials for marketing use
• Maintain consistent messaging and branding across digital channels

Website & Marketing Collateral

• Maintain and update website content, service descriptions, project portfolios, and landing pages
• Support SEO activities through keyword research, content improvements, and basic website optimisation
• Develop project case studies, company profiles, capability statements, brochures, and other sales materials
• Maintain an organised library of approved marketing assets, photographs, and brand resources
• Identify opportunities to improve website enquiry rates and the customer journey from advertisement to lead submission

Marketing Reporting & Continuous Improvement

• Prepare regular reports covering advertising spend, leads generated, cost per lead, lead quality, and conversion performance
• Track leads from initial enquiry through the sales pipeline wherever CRM data is available
• Evaluate campaign performance and recommend adjustments based on measurable results
• Maintain marketing SOPs, campaign trackers, reporting templates, and documentation
• Monitor relevant marketing trends and recommend new opportunities to improve reach, lead quality, and campaign efficiency

Cross-Functional Business Support

• Collaborate with the Operations & Project Management Coordinator to identify projects and milestones suitable for marketing content
• Gather project information, photos, and testimonials for case studies and promotional materials
• Support client newsletters, referral campaigns, and follow-up initiatives
• Assist with marketing-related presentations and business development materials
• Coordinate lead handovers and clarify responsibilities for sales follow-up with the business owner

Requirements:

• Formal marketing qualifications, such as a degree or diploma in Marketing, Digital Marketing, or a related field
• Demonstrated hands-on experience planning, running, and optimising Google Ads and Meta Ads campaigns
• Strong understanding of advertising analytics, campaign performance metrics, conversion tracking, and A/B testing
• Experience managing marketing budgets and making data-driven optimisation decisions
• Proven experience with Smarter CRM or GoHighLevel, including lead pipeline management and accurate CRM tracking
• Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel or equivalent tracking tools
• Strong copywriting skills, including the ability to write blog articles and marketing content
• Experience with social media management, content planning, and basic graphic design tools such as Canva
• Familiarity with website management, landing pages, SEO, and email marketing
• Strong written English, analytical thinking, attention to detail, and time management
• Ability to work independently, communicate insights clearly, and take ownership of marketing outcomes
• Experience in construction, property, architecture, or home-building marketing is highly desirable

Success Measures:

• Consistent management and optimisation of Google and Meta advertising campaigns
• Accurate tracking of marketing leads and their sources in the CRM
• Regular testing and documented improvements to advertising performance
• Qualified leads generated within the agreed marketing budget
• Improved lead quality and visibility over lead-to-consultation conversion
• At least one quality blog article published per month
• Consistent delivery of the agreed content calendar
• Timely marketing reports with clear performance insights and recommendations

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.