Client Overview

Our client is a growing medical technology company in Australia and New Zealand specializing in RFID tracking solutions for surgical instruments and sterilization equipment. They recently launched a Shopify-based e-commerce store for surgical instruments and consumables to complement their specialized RFID technology business. The company is scaling their digital presence and needs expert marketing support to drive traffic and conversions through their online store.

Job Description

You will own the digital marketing strategy for a healthcare e-commerce platform, driving traffic to a Shopify store selling surgical instruments and medical consumables. This is a high-impact role where you'll diagnose conversion roadblocks, implement SEO and Google search strategies, and directly influence cash flow for a scaling medtech business. You'll work autonomously to attract the right buyers, optimize the customer journey, and turn website visitors into purchasing customers.

Schedule

• Monday to Friday, flexible during client business hours, Australian Eastern Standard Time; 20 hours per week

Responsibilities

• Drive qualified traffic to the Shopify store through Google search engine optimization and paid search campaigns
• Analyze website performance to identify why visitors aren't converting and implement solutions
• Develop and execute digital marketing campaigns targeting healthcare professionals and medical facilities
• Optimize product listings and website content to improve discoverability through search engines
• Create and manage strategies to reach personal profiles already developed by the business
• Track and report on lead generation metrics, conversion rates, and ROI
• Collaborate with the founder to align marketing efforts with cash flow goals and business priorities
• Test and refine marketing channels to determine the most effective platforms for reaching medical buyers

Must-Have Requirements

• Proven experience with Shopify marketing and e-commerce conversion optimization
• Strong expertise in Google search engine optimization and search marketing
• Demonstrable track record driving traffic and sales for online stores
• Experience marketing to B2B or healthcare audiences
• Ability to diagnose conversion issues and implement data-driven solutions
• Self-starter who can work independently with minimal direction
• Excellent communication skills for presenting insights and recommendations

Nice-to-Have Requirements

• Bonus if you have experience marketing medical devices, surgical instruments, or healthcare consumables
• It helps if you've worked with startup or cash flow-sensitive businesses
• Bonus if you have a portfolio showing successful e-commerce campaigns and results
• It helps if you're familiar with lead generation for specialized or technical products

Why Join This Team

• Work remotely with flexible hours on Australian timezone
• High autonomy to shape marketing strategy and test new approaches
• Opportunity to learn from an experienced founder during the interview and onboarding process
• Potential to grow into full-time hours as the business scales
• Make direct impact on a startup's cash flow and growth trajectory
• Be part of an innovative medical technology company improving healthcare safety

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.