Job Overview
Our client is looking for a Digital Marketing & Funnel Specialist who will build and manage the systems that attract new audiences to their organizations and guide them toward their first meaningful action, such as making a first donation, inquiring about a curriculum or speaker, or registering for an event. You will own the end-to-end marketing funnel, including paid advertising, landing pages, email nurture campaigns, and conversion tracking, to drive measurable audience growth and partner acquisition.

Schedule
EST timezone office hours 35 hours as week

Responsibilities

• Marketing Funnel Development: Build and maintain end-to-end marketing funnels, including lead magnets, landing pages, nurture sequences, and conversion pathways.
• Landing Page Creation: Design and build no-code landing pages that support marketing campaigns and drive conversions.
• Paid Advertising: Create, launch, monitor, and optimize Meta and Google Ads campaigns within approved budgets.
• Google Ad Grants Management: Manage the organization's Google Ad Grants account and ensure ongoing compliance with program requirements.
• Email Marketing Automation: Build email nurture sequences and automation workflows using HubSpot and FloDesk.
• Interactive Lead Generation: Create interactive quizzes and assessments using Involve.me to attract, engage, and qualify potential donors and partners.
• Tracking and Audience Segmentation: Set up conversion tracking, organize audience segments, and ensure new partners are handed over to the Partner Engagement team once they complete their first meaningful action.
• Performance Reporting: Report weekly on key marketing metrics, including cost per lead, conversion rates, and cost per new monthly donor.

Requirements

• Required Skills:
  • Marketing funnel development and optimization
  • Paid advertising campaign management
  • Email marketing and automation
  • No-code landing page design and development
  • Lead generation and conversion optimization
  • Conversion tracking and audience segmentation
• Required Software:
  • HubSpot
  • FloDesk
  • Meta Ads
  • Google Ads
  • Involve.me
  • No-code landing page builders

Qualifications

• Bonus Qualifications:
  • Experience managing Google Ad Grants accounts, including campaign optimization and compliance
• Nice-to-Have Qualifications:
  • Experience with Google Analytics 4 (GA4)
  • Conversion pixel implementation and tracking
  • A/B testing and experimentation
  • Experience running nonprofit fundraising or donor acquisition campaigns

Key Performance Indicators Success in this role will be measured by the ability to:

• Build and maintain effective marketing funnels that guide prospects toward meaningful actions.
• Launch and optimize paid advertising campaigns within approved budgets.
• Develop automated email nurture sequences that support audience engagement and conversion.
• Maintain Google Ad Grants compliance, where applicable.
• Provide accurate weekly performance reports covering cost per lead, conversion rates, and cost per new monthly donor.
• Ensure qualified new partners are handed over to the Partner Engagement team promptly after their first meaningful action.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.