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Lead Generation Specialist & Administrative Assistant

Job Overview

Our client is seeking a proactive, resourceful, and detail-oriented Lead Generation Specialist & Administrative Assistant to support business development efforts and daily administrative operations. In this remote role, your primary focus will be sourcing qualified leads, researching decision-makers, and building targeted prospect lists. Additionally, you will provide administrative support by answering incoming calls, responding to emails, and managing calendar appointments. This position is ideal for an organized professional with strong online research skills and the ability to maintain accurate CRM databases. 

Schedule

Monday - Friday, Flexible between 8:00 AM to 7:00 PM Lakeland, FL Time (8 hours/day, 40 hours/week)

Responsibilities

  • Lead Generation & Prospect Research:
    • Research and identify potential customers, businesses, and prospective clients based on the company's target market.
    • Source qualified leads through online research, LinkedIn, business directories, industry websites, and other relevant platforms.
    • Identify key decision-makers, business owners, and relevant contacts within target organizations.
    • Gather accurate business and contact information, including company names, websites, contact names, email addresses, phone numbers, and locations.
    • Build targeted prospect lists to support sales and business development activities.
    • Research potential markets, industries, and business opportunities.
    • Qualify prospects based on established criteria and the ideal customer profile.
    • Verify contact information to maintain the quality and accuracy of lead databases.
  • Lead Database & CRM Management:
    • Build, maintain, and update organized lead databases and prospect lists.
    • Enter and manage lead information in the company's CRM or tracking systems.
    • Categorize and segment leads based on industry, location, business type, or other relevant criteria.
    • Identify and remove duplicate or outdated records.
    • Track lead generation activities and maintain accurate records of sourced and qualified prospects.
    • Prepare lead lists for sales outreach and follow-up activities.
  • Administrative & Customer Communication Support:
    • Answer incoming phone calls professionally and direct inquiries to the appropriate person when necessary.
    • Monitor and respond to incoming emails in a timely and professional manner.
    • Handle basic customer or business inquiries and ensure appropriate follow-up.
    • Manage and organize correspondence, messages, and incoming requests.
    • Assist with scheduling appointments, coordinating calls, and maintaining calendars.
    • Follow up with contacts, customers, or business partners regarding pending requests.
    • Provide general administrative assistance to support daily business operations.
  • Data Entry & Documentation:
    • Maintain accurate digital records, spreadsheets, and business documents.
    • Assist with data entry, document preparation, and file organization.
    • Update internal trackers and administrative records.
    • Ensure information is properly documented, organized, and accessible.
    • Handle confidential business and customer information responsibly.
  • Reporting & General Support:
    • Provide regular updates on lead generation activities and administrative tasks.
    • Track the number of leads researched, sourced, verified, and qualified.
    • Report progress, challenges, and outstanding follow-ups to the appropriate team members.
    • Assist with other administrative and operational tasks as needed.
    • Identify opportunities to improve lead generation processes and administrative workflows.

Requirements

  • Previous experience in lead generation, prospect research, sales support, or a similar role is preferred.
  • Strong online research and information-gathering skills.
  • Excellent written and verbal English communication skills.
  • Professional phone and email communication skills.
  • Experience handling incoming calls, emails, and general administrative inquiries.
  • Strong attention to detail and accuracy when managing contact information.
  • Proficiency in Microsoft Office or Google Workspace, particularly Excel or Google Sheets.
  • Familiarity with CRM systems, databases, or lead tracking tools.
  • Excellent organizational and time-management skills.
  • Ability to work independently, manage multiple responsibilities, and meet deadlines.
  • Reliable internet connection and a suitable work-from-home setup.

Qualifications

  • Experience with B2B lead generation and prospecting.
  • Familiarity with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead sourcing platforms.
  • Experience with CRM platforms such as HubSpot, Salesforce, or Pipedrive.
  • Familiarity with email verification and contact research tools.
  • Previous experience in customer service, appointment setting, or sales administration.
  • Experience supporting business development or sales teams.
  • Background in virtual assistance or remote administrative support.

Ideal Candidate

The ideal candidate is a proactive and dependable individual who can take ownership of lead generation activities while providing reliable administrative support. They should be comfortable researching businesses, identifying decision-makers, building prospect lists, and maintaining accurate databases. They must also have strong communication skills and be confident handling incoming calls, emails, and general inquiries professionally.

Independent Contractor Perks

  • Permanent work from home
  • Immediate hiring
  • Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.

Lead Generation Specialist & Administrative Assistant

Job Category

Sales

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Monday - Friday, Flexible between 8:00 AM to 7:00 PM Lakeland, FL Time (8 hours/day, 40 hours/week)

Published on

Nov 03 2026

BruntWork will never ask you for money or any other form of payment. If someone claiming to represent BruntWork is requesting a payment from you, please let us know at applications@bruntwork.co

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values — and the support didn’t stop at placement... A reliable, professional partner I’d recommend without hesitation.”

— Zyrrah D, Bookkeeper

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