Schedule: Flexible Part-Time | Monday to Friday (Australian Eastern Standard Time / AEST)

Hours: Part-Time | 20 hours per week, flexible

About the Client

Our client is an expanding pet cremation and aftercare service based in Warriewood, Northern Beaches (Sydney, NSW 2102). Dedicated to guiding pet owners through difficult times with dignity and empathy, the company manages the complete, dignified end-to-end journey—from respectful in-home or clinic pickup to private cremation, handcrafted keepsakes, and the return of ashes. As a search-driven business providing time-critical services, they rely heavily on search engine visibility and high-intent inbound search queries to connect with pet parents and veterinary clinics across Greater Sydney. To accelerate brand reach and lead generation, they are onboarding a dedicated remote Digital Marketing Specialist.

Position Overview

We are seeking an analytical, proactive, and compassionate Digital Marketing Specialist to take full ownership of digital search acquisition, technical SEO, and conversion optimization.

In this autonomous role, you will partner directly with the founders to optimize high-intent Google Ads campaigns, elevate organic search rankings, and deploy cutting-edge Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies. Working hands-on with the company's web assets on Replit, you will maintain technical site health, conduct conversion testing, design weekly organic social assets, and ensure the brand maintains a trusted, dignified digital presence across all local search touchpoints.

Key Responsibilities & Duties

1. Paid Search & Google Ads Optimization

• Build, audit, and manage high-intent Google Search and Local Services campaigns targeting pet owners and veterinary referral searches across Northern Beaches and Greater Sydney.
• Optimize keyword match types, negative keyword lists, ad extensions, and bidding strategies to lower cost-per-acquisition (CPA) and maximize qualified lead volume.
• Conduct continuous A/B testing on ad copy, headlines, and call-to-actions, ensuring messaging remains compassionate, reassuring, and aligned with luxury aftercare services.

2. Technical & Local SEO + GEO/AEO Implementation

• Execute on-page, off-page, and technical SEO strategies to dominate competitive local terms (e.g., emergency pet cremation, compassionate pet aftercare Sydney).
• Implement Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) frameworks to capture visibility in AI-assisted search tools (Google AI Overviews, Perplexity, ChatGPT Search) and voice queries.
• Optimize Google Business Profile (GBP), local citations, structured schema markup, and geographic landing pages for Warriewood and surrounding NSW suburbs.

3. Website Maintenance & Technical Adjustments (Replit)

• Manage and update website content, landing pages, and service packages directly within Replit.
• Perform basic front-end/technical adjustments, resolve tracking issues, and optimize page load speeds and mobile responsiveness.
• Set up, audit, and maintain conversion tracking, phone call attribution, and form submission events via Google Tag Manager and GA4.

4. Content, Social Media & Reporting

• Design and schedule one thoughtful, high-quality organic social media post per week, writing engaging, compassionate copy and producing supporting creative assets.
• Deliver consistent weekly or end-of-day summary reports detailing ad spend efficiency, search ranking shifts, completed tasks, and upcoming milestones.
• Collaborate directly with the founders on messaging frameworks, promotions, and strategic digital expansion.

Technical Stack & Tools

• Paid Advertising: Google Ads (Search, Call-Only, Display, PMax), Google Tag Manager, GA4
• SEO & Search Intelligence: Google Search Console, Ahrefs / Semrush, Screaming Frog, Schema Markup generators
• Website Management: Replit, HTML/CSS basics, Markdown, modern web frameworks
• Creative & Social Media: Canva, Adobe Creative Cloud, Meta Business Suite
• Communication & Collaboration: Google Workspace, Slack, Zoom, Loom

Key Requirements & Qualifications

• Core Digital Marketing Experience: 2–5+ years of hands-on digital marketing experience with a proven track record managing Google Ads budgets and driving organic SEO growth.
• Google Ads Competence: Demonstrated ability to independently build, monitor, and optimize high-converting Google Search campaigns with clear CPA reductions.
• SEO Foundations & Authority Building: In-depth knowledge of keyword research, on-page optimization, backlink strategies, and local SEO mechanics.
• Technical & Platform Familiarity: Practical experience working with AI-assisted web builders or modern developer environments such as Replit, including comfort making basic website updates.
• Basic Creative & Copywriting Skills: Ability to write empathetic, grammatically polished English copy and design clean, visually balanced social media graphics.
• Proactive & Communicative: Strong self-starter attitude with the discipline to provide regular progress reports, surface actionable ideas, and work without micromanagement.

Preferred Qualifications

• Practical knowledge of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI-driven search models.
• Prior experience in sensitive, service-based, or high-trust industries (veterinary, pet care, healthcare, or funeral services).
• Experience with Meta Ads or multi-channel retargeting campaigns.