HubSpot CRM & Marketing Automation Specialist

Company: Diaquip Ltd
Location: Remote
Working Hours: Monday to Friday, 8am-5pm GMT

About Diaquip Ltd

Diaquip Ltd is a UK-based manufacturer and supplier of diamond wire and cutting systems, serving specialist industries including concrete cutting, oil and gas decommissioning, offshore and subsea, nuclear, and wind turbine decommissioning.

As the company expands internationally, particularly in North America, it is investing in its sales and marketing systems to improve lead generation, streamline sales processes, strengthen customer relationships, and support sustainable growth.

Role Overview

Diaquip is seeking an experienced HubSpot CRM & Marketing Automation Specialist to take ownership of the configuration, optimisation, and ongoing management of its HubSpot platform.

This is a hands-on role combining CRM administration, data management, sales pipeline optimisation, marketing automation, reporting, system integrations, and user training.

The successful candidate will work closely with the sales and marketing teams, as well as a dedicated Lead Generation and Data Researcher, to build reliable processes, improve data quality, and ensure HubSpot supports the company's commercial objectives.

The role requires someone who can translate business requirements into practical CRM solutions, take ownership of implementation, and continuously identify opportunities to improve efficiency and adoption.

Key Responsibilities

1. HubSpot CRM Configuration & Administration

• Audit the existing HubSpot portal and identify areas for improvement.
• Configure CRM properties, fields, lifecycle stages, lead statuses, pipelines, user permissions, and record ownership.
• Set up and maintain website forms, landing pages, and inbound lead capture processes.
• Connect users' email accounts and calendars and support HubSpot mobile app adoption.
• Improve task management, deal tracking, and sales follow-up processes.
• Maintain CRM settings, workflows, lists, and user access.

2. Data Management & CRM Hygiene

• Clean and organise existing contact and company records, including duplicate removal and spreadsheet consolidation.
• Establish consistent data structures, naming conventions, and import procedures.
• Maintain the Apollo–HubSpot integration and ensure prospect data is transferred accurately.
• Configure fields to track industry, region, product interest, target market, and equipment held.
• Monitor incomplete records, bounced emails, outdated contacts, and other data quality issues.
• Work with the Lead Generation and Data Researcher to maintain accurate and consistent CRM records.

3. Sales Pipeline & Automation

• Configure and maintain sales pipelines aligned with the company's sales process.
• Implement automated follow-up tasks, reminders, sequences, email templates, snippets, and task queues where supported by the HubSpot subscription.
• Ensure calls, emails, meetings, and deal updates are consistently recorded.
• Improve lead ownership, follow-up visibility, and pipeline management.
• Support account-based prospecting and target account management using HubSpot and Apollo.
• Configure additional sales tools, including product libraries, quotations, and pipeline automation, as subscription upgrades permit.

4. Marketing Automation & Campaign Support

• Build segmented contact lists based on industry, geography, product, and campaign requirements.
• Set up and manage email campaigns, marketing workflows, and nurture sequences.
• Support targeted campaigns across different industries and international markets.
• Monitor campaign performance, including opens, clicks, downloads, and engagement.
• Identify engaged prospects and support lead prioritisation for sales follow-up.
• Develop lead scoring and attribution processes as the company's HubSpot capabilities expand.

5. Reporting & Analytics

• Build and maintain dashboards covering lead sources, lead generation, pipeline stages, regional performance, products, and win rates.
• Develop reports to measure campaign effectiveness and sales activity.
• Improve visibility into prospect engagement, pipeline progression, and estimated customer spend.
• Provide actionable insights to help management make informed sales and marketing decisions.

6. Systems Integration

• Maintain and optimise the Apollo–HubSpot integration.
• Assess options for integrating HubSpot with Cin7, the company's inventory and order management system.
• Recommend appropriate integration methods, data ownership rules, and synchronisation processes.
• Identify opportunities to reduce manual data entry and improve information flow between systems.

7. Training & User Adoption

• Deliver practical HubSpot training for sales and marketing users.
• Conduct training sessions through Microsoft Teams and provide recordings for future reference.
• Create simple user guides and process documentation.
• Train the Lead Generation and Data Researcher on CRM structures, data standards, and importing procedures.
• Encourage consistent CRM usage and help the team understand how to use HubSpot effectively in their daily work.

8. Ongoing Improvement & Support

• Provide ongoing technical support and troubleshoot HubSpot-related issues.
• Monitor CRM performance, data quality, workflows, forms, dashboards, and campaign processes.
• Ensure inbound enquiries are correctly captured and assigned.
• Participate in weekly progress meetings and provide concise written updates.
• Maintain a prioritised improvement roadmap covering the first 3, 6, and 9 months.

Required Qualifications & Experience

• Proven hands-on experience implementing, configuring, and managing HubSpot CRM.
• Strong working knowledge of both HubSpot Sales Hub and Marketing Hub.
• Experience with HubSpot Professional-tier features is highly preferred.
• Current HubSpot certifications are a strong advantage.
• Demonstrated experience building B2B sales pipelines, workflows, automation, dashboards, and reports.
• Strong background in CRM data imports, database clean-up, duplicate management, and data governance.
• Experience integrating HubSpot with third-party applications. Apollo experience is preferred.
• Experience with Cin7 or similar inventory, order management, or accounting platforms is an advantage.
• Background supporting B2B, manufacturing, distribution, or international sales organisations is preferred.
• Experience training non-technical users and improving CRM adoption.
• Understanding of GDPR, data privacy, and secure customer data management.

Key Skills & Competencies

• Strong analytical, technical, and problem-solving abilities.
• Excellent written and spoken English.
• Highly organised, detail-oriented, and process-driven.
• Able to work independently and take ownership of projects.
• Strong communication and stakeholder management skills.
• Comfortable collaborating with UK-based teams and maintaining reasonable overlap with UK business hours.
• Proactive in identifying system limitations and recommending practical improvements.

First 90-Day Priorities

Days 1–30: Audit & Initial Setup

• Review the existing HubSpot portal and available audit findings.
• Identify configuration gaps and establish an implementation plan.
• Configure core CRM properties, lifecycle stages, permissions, and data standards.
• Set up email, calendars, website forms, and inbound enquiry capture.
• Review existing pipelines, overdue tasks, inactive deals, and record ownership.

Days 31–60: Data Quality & Process Improvement

• Clean duplicate records and consolidate spreadsheet data.
• Improve sales pipelines, lead management, and follow-up processes.
• Establish segmented lists and reportable CRM fields.
• Implement priority sales automation where supported by the subscription.
• Deliver initial user training and documentation.

Days 61–90: Reporting & Optimisation

• Launch management dashboards and core performance reports.
• Review campaign processes, nurture workflows, and sales follow-up automation.
• Assess Cin7 integration options and provide recommendations.
• Conduct follow-up training and review team adoption.
• Present a prioritised 3-, 6-, and 9-month HubSpot improvement roadmap.

Data Security & Confidentiality

The successful candidate must sign a confidentiality agreement before accessing company systems.

They must comply with applicable data protection requirements, including GDPR, and follow company security procedures. Access must be through an individual user account with permissions appropriate to the role.

Ideal Candidate

The ideal candidate is a proactive, hands-on HubSpot specialist who can take ownership of the platform beyond basic administration.

They should be confident configuring CRM systems, improving data quality, building automation, developing meaningful reports, and training sales and marketing teams.

Most importantly, they must understand how to translate business needs into practical HubSpot solutions that improve lead management, sales visibility, marketing performance, and overall operational efficiency.

Application Requirements

Please include the following in your application:

1. A summary of your hands-on HubSpot implementation and administration experience.
2. Relevant HubSpot certifications.
3. Examples of HubSpot portals or projects you have configured or optimised.
4. Experience with Apollo, Cin7, and other third-party integrations.
5. Examples of workflows, dashboards, automation, or reporting you have developed.
6. Experience training teams and improving CRM adoption.
7. Availability and preferred engagement arrangement.
8. Expected hourly or monthly rate.