Job Overview
Our client is looking for a hands-on, data-minded Performance Marketing Specialist to plan, launch, and improve paid campaigns that generate qualified business inquiries for the firm. This is a part-time role for someone who can connect media decisions to the full lead journey, from ad click to form submission, CRM follow-up, and booked Discovery Call. You will work closely with the internal Marketing Lead, who owns brand direction, content production, the website, SEO, and the structure of the GoHighLevel funnels and automations. You will bring paid acquisition expertise: choosing and managing appropriate channels, setting up reliable conversion tracking, testing messages and audiences, and reporting on lead quality. The initial channel mix should be recommended from business goals and evidence; Google Search and LinkedIn are likely candidates, with Meta used selectively where it supports the strategy.

Schedule
Monday - Friday, 9:00 AM - 1:00 PM CST (20 work hours per week)

Responsibilities
Primary Tasks:

• Recommend a paid acquisition plan tied to the firm's priority services, target audiences, budget, and lead goals; explain which channels to test first and why.
• Build, launch, and manage approved campaigns in Google Ads and LinkedIn Campaign Manager, and use Meta Ads when it fits the agreed strategy.
• Set up and verify campaign measurement, including UTMs, GA4 events, Google Ads conversion actions, and relevant platform pixels or conversion events; coordinate implementation with the Marketing Lead or technical support as needed.
• Monitor spend and campaign performance on a consistent schedule; optimize targeting, search terms, bids, placements, budgets, and creative tests based on evidence.
• Coordinate with the Marketing Lead on ad copy, creative briefs, landing pages, forms, and the handoff into GoHighLevel and the Discovery Call booking process.
• Track lead progression with the team, including inquiries received, qualified prospects, calls booked, and meaningful pipeline outcomes where data is available.
• Provide a concise monthly report covering spend, campaign activity, conversion tracking health, cost per lead, lead quality, booked calls, learning, and recommended next steps.

Secondary Tasks:

• Research search intent, audience segments, competitor positioning, and relevant campaign opportunities.
• Recommend focused improvements to landing-page messaging or conversion flow based on campaign evidence.
• Identify opportunities for remarketing and audience re-engagement when traffic and consent requirements support them.
• Maintain organized campaign naming, change notes, budget records, and documentation so the team can understand decisions and results.

Requirements

• Have hands-on experience building and optimizing paid lead-generation campaigns, especially for B2B or professional services.
• Practical proficiency in Google Ads and conversion measurement; experience with LinkedIn Campaign Manager for B2B audiences.
• Working knowledge of GA4, Google Tag Manager, UTMs, and campaign attribution; can coordinate tracking across ad platforms and the CRM.
• Ability to evaluate lead quality, explain campaign results in business terms, distinguish qualified opportunities from low-intent clicks or form fills, and connect campaign reporting to CRM and sales outcomes.
• Know how to test audiences, keywords, offers, landing pages, and creative variations without making unsupported promises.
• Can collaborate with a content and video team by writing clear ad and creative briefs, then using campaign data to guide the next round of assets.
• Strong analytical thinking, budget discipline, attention to detail, and clear written reporting.
• Communicate clearly in English (for working with a U.S.-based firm and reviewing campaign copy) and can work independently within an agreed part-time schedule.
• Understands that campaigns for accounting, tax, and advisory services require accurate, careful claims and review by the firm.

Software & Skills:
Google Ads
•LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• UTM tracking • Meta Ads Manager (as needed)
• GoHighLevel CRM (coordination and lead-source visibility)
• WordPress / Elementor (landing-page review)
• Looker Studio or equivalent reporting tool

Qualifications
Nice to Have (Not a MUST):

• Experience marketing accounting, CPA, fractional CFO, M&A, tax, consulting, or other high-trust professional services.
• Experience with U.S. audiences and long or multi-step B2B sales cycles.
• Experience with Meta Ads, remarketing, offline conversion tracking, or importing qualified lead outcomes from a CRM.
• Familiarity with GoHighLevel, WordPress, Elementor, and landing-page conversion testing.
• Google Ads or platform certifications supported by practical campaign results.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.