Job Overview:

Our client is seeking a highly experienced, creative, and proactive Social Media Marketing Coordinator to manage multiple client accounts and execute effective social media strategies for a growing marketing agency.

The ideal candidate has strong hands-on experience managing social media for multiple brands, preferably within a digital marketing, creative, or advertising agency. This role requires someone who can work independently, understand different client industries and target audiences, conduct in-depth client and competitor research, analyze social media performance, and develop engaging content aligned with each brand's objectives.

The successful candidate should be confident using social media management and project coordination tools, particularly Asana, and should require minimal training to perform core responsibilities. This is not an entry-level or heavily training-dependent position. We are looking for someone who can take ownership of assigned accounts, demonstrate sound marketing judgment, and consistently deliver quality work.

Schedule:

• Monday to Friday, 10:00 am to 5:00 pm (Eastern Time - Canada), with a 30-minute paid break (35 hours per week)

Key Responsibilities:

1. Social Media Strategy and Account Management

• Independently manage multiple client social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop and execute social media strategies based on each client's business objectives, target audience, industry, and brand identity.
• Create and maintain content calendars, ensuring consistent posting schedules and alignment with campaign objectives.
• Maintain each client's unique brand voice, messaging, and visual identity across all platforms.
• Identify opportunities to improve engagement, reach, brand awareness, and audience growth.
• Stay updated on platform changes, social media trends, and industry best practices.

2. Client, Industry, and Competitor Research

• Conduct thorough research on assigned clients, including their business model, services, target market, positioning, and brand identity.
• Develop a strong understanding of each client's industry, audience, competitors, and market landscape.
• Identify competitor strategies, content approaches, strengths, and opportunities that can inform social media planning.
• Translate research findings into actionable content ideas and marketing recommendations.
• Confidently present research findings and demonstrate a clear understanding of assigned client accounts.
• Proactively research unfamiliar industries and brands without requiring extensive guidance.

3. Social Media Analytics and Performance Reporting

• Regularly review social media analytics and performance metrics across client accounts.
• Monitor engagement, reach, impressions, follower growth, clicks, and other relevant KPIs.
• Identify successful content formats, audience behavior, and areas requiring improvement.
• Use performance data to recommend adjustments to content strategies and posting schedules.
• Prepare clear and organized performance reports with actionable insights.
• Proactively identify underperforming content and suggest ways to improve results.

4. Content Creation and Creative Development

• Develop original and engaging content ideas tailored to different brands, industries, and target audiences.
• Create social media posts, captions, graphics, and other marketing materials.
• Develop creative concepts that align with campaign goals and brand guidelines.
• Use tools such as Canva or Adobe Creative Suite to produce professional-quality visual content.
• Write compelling captions, calls to action, and other social media copy.
• Review all content for accuracy, grammar, visual consistency, and brand alignment before publication.
• Build sample content and creative concepts when required for client campaigns.

5. Community Management and Engagement

• Monitor comments, direct messages, mentions, and other audience interactions.
• Respond to followers professionally while maintaining each client's brand voice.
• Identify potential leads, partnerships, collaborations, and engagement opportunities.
• Escalate sensitive inquiries, customer concerns, or reputation-related matters when necessary.
• Maintain an active and consistent online presence across assigned accounts.

6. Marketing Coordination and Lead Generation

• Support lead-generation initiatives through social media research, prospect identification, and outreach.
• Identify relevant influencers, potential partners, and business opportunities.
• Assist with email and social media outreach campaigns.
• Maintain accurate records of leads, outreach activities, and campaign progress.
• Coordinate with internal team members to ensure marketing deliverables are completed on time.

7. Project Management and Client Account Coordination

• Manage daily tasks, deadlines, and deliverables across multiple client accounts using Asana.
• Maintain organized project boards, task assignments, content calendars, and progress updates.
• Demonstrate practical working knowledge of Asana, including task creation, project tracking, deadlines, and team collaboration.
• Coordinate with clients and internal stakeholders regarding content requirements, approvals, and campaign updates.
• Proactively follow up on pending tasks and identify potential delays or bottlenecks.
• Work independently while providing regular updates on assigned responsibilities.

Must-Have Requirements:

• At least 3 years of hands-on experience in social media management, digital marketing, or a closely related role.
• Previous experience managing social media accounts for multiple brands or clients.
• Agency experience is strongly preferred, particularly within a digital marketing, creative, advertising, or social media agency.
• Demonstrated ability to independently manage social media accounts from research and planning through content creation, publishing, engagement, and performance analysis.
• Strong understanding of social media analytics, including the ability to interpret performance metrics and make data-driven recommendations.
• Proven experience conducting client research, industry research, and competitor analysis.
• Strong creative skills, with a portfolio showcasing actual social media work, content campaigns, graphics, and other relevant deliverables.
• Practical working proficiency in Asana or a comparable project management platform, with the ability to navigate and manage tasks independently.
• Proficiency in Canva; experience with Adobe Creative Suite is an advantage.
• Excellent written and spoken English, with the ability to communicate professionally with North American clients.
• Strong organizational skills and the ability to manage multiple brands, deadlines, and priorities simultaneously.
• Self-motivated, resourceful, and capable of working independently with minimal supervision.
• Ability to demonstrate marketing knowledge, creative thinking, and problem-solving skills through practical tasks and real-world examples.

Nice-to-Have Qualifications:

• Experience working with North American clients or international marketing agencies.
• Experience developing social media strategies for different industries and business types.
• Familiarity with social media scheduling and analytics tools such as Meta Business Suite, Buffer, Hootsuite, Later, or similar platforms.
• Experience with paid social media campaigns and basic advertising performance analysis.
• Knowledge of SEO, content marketing, and digital lead-generation strategies.
• Experience managing client accounts in a fast-paced agency environment.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the Apply Now button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.