Job Overview

Our client is looking for an experienced Google Ads & Meta Ads Specialist to plan, launch, and optimize paid advertising campaigns across Google, Facebook, and Instagram. In this role, you will manage campaign budgets, conduct audience segmentation, set up conversion tracking, and continuously test ad creatives to maximize return on ad spend. You will also analyze campaign data to prepare performance reports and communicate actionable insights directly to clients. This position is ideal for a data-driven marketer capable of independently managing multiple campaigns to deliver measurable business results.

Schedule

Monday - Friday 9:00 AM - 6:00 PM Utah-Mountain timezone with a 1-hour unpaid break (8 hours per day/40 hours per week)

Responsibilities

• Plan, create, launch, and manage advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Develop campaign strategies aligned with client objectives, target audiences, and marketing budgets.
• Conduct keyword research, audience segmentation, competitor analysis, and market research.
• Manage campaign budgets, bidding strategies, ad placements, and audience targeting.
• Monitor campaign performance, analyze key metrics, and identify areas for improvement.
• Optimize campaigns to improve click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Create and test different ad creatives, headlines, copy, audience segments, and campaign variations.
• Set up and monitor conversion tracking, pixels, Google Analytics 4 (GA4), and other relevant tracking tools.
• Prepare regular performance reports and communicate campaign results, insights, and recommendations.
• Communicate directly with clients when needed to discuss campaign progress, performance, and optimization strategies.
• Stay updated on advertising platform changes, industry trends, and best practices.

Requirements

• At least 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong proficiency in Google Ads, including Search, Display, Performance Max, and YouTube campaigns.
• Experience managing Meta advertising campaigns across Facebook and Instagram.
• Solid understanding of paid advertising strategies, audience targeting, retargeting, and conversion optimization.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.
• Experience managing advertising budgets and optimizing campaigns based on performance goals.
• Excellent verbal and written English communication skills.
• Confident in communicating with clients, presenting campaign results, and explaining technical advertising concepts.
• Ability to work independently, manage multiple campaigns, and meet deadlines.

Nice to Have

• Google Ads certifications.
• Meta Blueprint certifications.
• Experience managing campaigns for multiple clients or industries.

What Our Client Is Looking For

Our client wants someone who is more than just a campaign operator—they are looking for a results-driven paid advertising specialist who understands how to turn advertising budgets into measurable business outcomes. The ideal candidate should:

• Be highly experienced in both Google Ads and Meta Ads, with expertise in managing both platforms simultaneously.
• Demonstrate a strong understanding of campaign strategy, execution, and optimization.
• Be proactive in identifying underperforming campaigns and recommending solutions.
• Have a data-driven mindset and focus on improving campaign efficiency and profitability.
• Be comfortable speaking directly with clients and confidently discussing advertising performance.
• Take ownership of campaign results and continuously look for opportunities to improve performance.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.