Client Overview

Search engine optimization is evolving, with a growing emphasis on Generative Engine Optimization (GEO) alongside traditional search strategies. Organizations are focused on expanding their online presence to ensure visibility across both standard search engines and emerging AI-driven platforms such as ChatGPT, Google AI Overviews, and Perplexity. To support these goals, a specialized candidate is required for hands-on technical and search performance optimization.

Job Description

The primary focus of this role is SEO and Generative Engine Optimization (GEO). This position is dedicated strictly to search engine and generative engine optimization rather than general digital marketing tasks, as other team members already support broader marketing efforts. Working approximately 20 hours per week, you will take direct responsibility for technical audits, site architecture, performance reporting, and strategies to improve visibility across traditional search engines and AI search environments.

Schedule

• Fixed schedule, 20 hours per week, EST

Responsibilities

• Execute on-page and technical SEO strategies to improve overall search performance
• Perform keyword research and content optimization for traditional and AI search platforms
• Set up, monitor, and manage performance tracking using Google Search Console and GA4
• Manage Local SEO and optimize Google Business Profile assets
• Conduct comprehensive SEO audits and implement technical site improvements
• Perform competitor analysis and backlink research to inform search growth
• Generate regular SEO reporting and track key performance metrics
• Develop and execute GEO and AI search visibility strategies across ChatGPT, Google AI Overviews, and Perplexity
• Implement schema, structured data, and related strategies to support visibility in traditional and AI-driven search environments

Must-Have Requirements

• Strong hands-on experience in on-page and technical SEO
• Demonstrated experience in keyword research, content optimization, and technical SEO audits
• Hands-on proficiency with Google Search Console and GA4
• Practical experience in Local SEO and Google Business Profile optimization
• Proven capability in competitor research, backlink analysis, and performance tracking
• Experience with GEO / AI search visibility and optimization across platforms like ChatGPT, Google AI Overviews, and Perplexity
• Technical experience implementing schema, structured data, and visibility strategies for AI search platforms
• Experience utilizing tools such as Ahrefs, Semrush, and Screaming Frog
• Specialized expertise in SEO/GEO rather than general digital marketing support

Ideal Candidate Profile

• Domain Specialist: Focused purely on SEO and GEO domain expertise rather than broad digital marketing execution
• Detail-Oriented Technician: Capable of auditing systems and directly implementing structural and technical site improvements
• Analytical Thinker: Comfortable leveraging performance metrics, tracking tools, and data insights to refine strategies

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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