Job Overview

Our client is seeking an experienced, analytical Digital Marketing Specialist to take full ownership of digital advertising campaigns and e-commerce growth strategies.

Reporting directly to the business owner, you will manage, scale, and optimize paid ad campaigns across Meta (Facebook/Instagram) and Google Ads while driving website performance on Shopify. 

Client Overview

Our client is a thriving online apparel boutique operating on Shopify and headquartered in Sydney, Australia. Focused on scaling its digital footprint and customer acquisition across the region, they are onboarding a performance-driven remote Digital Marketing Specialist to lead paid media strategy, conversion rate optimization, and channel growth.

Schedule

Monday - Friday, 9:00 AM - 1:00 PM AEST/AEDT (Sydney Time) (20 work hours per week)

Responsibilities

Paid Media Management & Campaign Optimization

• Build, manage, and optimize Meta (Facebook & Instagram) ad campaigns to maximize conversions, traffic quality, and overall ROAS.
• Set up, track, and refine Google Ads campaigns, maintaining strict budget efficiency and cost-per-acquisition (CPA) targets.
• Conduct continuous A/B testing across ad creatives, copy, audience targeting, and landing page variations.
• Monitor key performance indicators (ROAS, CPA, CTR, conversion rates) and deliver routine performance insights to the business owner.

Shopify Optimization & Email Marketing

• Execute site optimization strategies on Shopify to streamline user experience and remove friction from sales funnels.
• Create, schedule, and analyze email marketing campaigns (EDMs) to nurture leads and build repeat customer retention.
• Perform basic site maintenance, troubleshoot operational visual issues, and ensure seamless store performance without downtime.

Requirements

• Paid Media Expertise: 2+ years of hands-on experience independently running and scaling Meta and Google ad campaigns for e-commerce brands.
• E-Commerce & ROAS Focus: Deep familiarity with core digital metrics (ROAS, CPA, LTV, conversion rates) and proven strategies for driving profitable online sales.
• Shopify & Email Marketing Skills: Practical experience maintaining Shopify stores alongside hands-on creation and scheduling of EDM marketing campaigns.

Qualifications

• Australian Market Context (Bonus): Prior experience supporting Australian-based e-commerce clients or consumer retail brands.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.