Job Overview

Our client is looking for a Social Media Marketing Coordinator (Healthcare) to be the driving force behind raising awareness of life-changing genetic services for families who need answers. In this role, you'll craft empathetic, educational social media campaigns that connect with people during critical moments in their healthcare journey. You'll manage content across multiple platforms, engage with communities who need these services, and help more families discover faster access to genetic testing. This is a role where your marketing skills directly impact people's lives.

Client Overview

Our client is a private genetic counseling practice based in Perth, Australia, providing fast-tracked genetic testing services with results delivered in under four months compared to the public system's two-year wait times. The practice serves families seeking answers about genetic conditions through compassionate, expert care and cutting-edge testing methods.

Schedule: Monday - Friday, 10:00 AM - 2:00 PM AWST (20 work hours per week)

Responsibilities

• Create and schedule daily social media content across Instagram, Facebook, LinkedIn, and TikTok using Canva and CapCut
• Write empathetic, medically-appropriate captions and messaging that reflects the sensitive nature of genetic testing
• Manage content calendars to ensure consistent posting on designated days throughout the week
• Engage with followers and respond to inquiries using templated messages, passing qualified leads to the clinical team
• Conduct weekly research and analytics on competitor strategies in the genetic testing and healthcare space
• Develop video and image content that educates the community about genetic testing options and benefits
• Collaborate on improving website discoverability and user experience on Squarespace
• Monitor social media performance metrics and adjust strategy based on what's working
• Build awareness campaigns targeting healthcare professionals including GPs, cardiologists, and IVF specialists
• Maintain a compassionate, non-commercial tone that prioritizes education over sales

Requirements

• Minimum 2 years of professional social media marketing experience
• Proficiency with Canva for graphic design and CapCut for video editing
• Previous experience working with Australian or American companies
• Background in healthcare, medical, or related industries with understanding of medical terminology
• Excellent written English communication skills with ability to craft empathetic messaging
• Experience managing Meta Business Suite, Instagram, Facebook, LinkedIn, and TikTok
• Proven ability to create content calendars and automate scheduling
• Strong understanding of community engagement strategies and lead nurturing
• Familiarity with Squarespace platform

Preferred Qualifications

• University degree in marketing, communications, or related field
• Bonus if you have experience in genetic testing, genomics, or specialized medical services
• It helps if you've worked with sensitive healthcare topics requiring empathetic communication
• Bonus if you have SEO knowledge and experience with website optimization
• It helps if you're comfortable working independently with minimal supervision

Why Join This Team

• Work with a purpose-driven practice that helps families get critical genetic testing answers in months instead of years
• Enjoy consistent 20 hours per week with predictable morning schedule in Australian timezone
• Collaborate with a highly specialized genetic counselor who is the only full-time private practitioner in Perth
• Build your portfolio in the growing field of genomics and personalized healthcare
• Long-term stable role with opportunity to expand hours based on performance

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities:

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.