Job Overview 

We are recruiting for a Paid Social Media Buyer to join a performance-focused team working across a portfolio of client accounts.

This is a creative-first paid social role for someone who understands that media buying and creative performance are deeply connected. You’ll be responsible not only for campaign execution and optimisation, but also for understanding what makes creative perform, identifying what should be tested next, and helping shape the creative strategy behind each account.

Meta is the core platform, with TikTok and Snapchat also forming part of the wider paid social mix.

About the Role

You’ll take hands-on ownership of paid social campaigns across assigned accounts, working closely with Growth Strategists, Creative Strategists, Creative, Analytics and Client Success.

The role combines media buying, creative performance, structured testing, optimisation and commercial analysis.

You’ll work within an established paid social framework designed around disciplined testing and scaling, while having genuine input into the creative direction of your accounts.

This is not a role where you simply receive creative, launch it and report on the results.

We’re looking for someone who can look at an ad and understand why it worked, why it fatigued, what the audience responded to, and what should be tested next.

Schedule: Fulltime | 40 hours per week, Fully Remote | UK time-zone

What you will be doing:

Paid Social & Campaign Management

• Build, launch and manage campaigns across Meta, TikTok and Snapchat.
• Manage campaigns across the full funnel, from TOF through scaling and retargeting.
• Monitor and optimise campaigns against ROAS, CPA, MER and revenue targets.
• Manage campaign budgets and identify opportunities to scale winning campaigns.
• Troubleshoot performance issues using structured, data-led analysis.

Creative Strategy & Testing

• Own the creative testing roadmap for assigned accounts in partnership with the Creative Strategist.
• Analyse performance at the hook, body, format and CTA level.
• Identify creative winners, fatigue and opportunities for iteration.
• Run structured weekly creative testing across concepts, hooks, formats and messaging.
• Brief new creative concepts based on account performance and market insights.
• Help determine the right mix of UGC, static, brand video, POV and other formats.
• Contribute genuinely new creative concepts rather than simply recycling existing ads.
• Feed performance insights back to Creative Strategists and AI/Prompt Engineering teams.

Optimisation & Reporting

• Track and document every test, result and key learning.
• Graduate winning creative through defined testing and scaling stages.
• Monitor creative volume, frequency and audience saturation.
• Ensure tracking foundations, pixels, events and CAPI are functioning correctly.
• Understand attribution and the limitations of platform-reported data.
• Provide clear, insight-led performance updates and recommendations.
• Identify risks early and bring proposed solutions to the team.

 

What we're looking for:

We’re looking for an experienced Paid Social Buyer with 3–5+ years of hands-on experience, strong Meta expertise and a genuine understanding of creative performance.

You should have:

• Strong, practical experience with Meta Ads Manager.
• Experience managing monthly paid social budgets of approximately £5k–£100k+.
• Strong understanding of full-funnel paid social and campaign architecture.
• Experience managing multiple accounts, campaigns or clients.
• A proven ability to analyse creative performance and turn data into actionable recommendations.
• Experience working with creative teams or contributing to creative development.
• Strong understanding of creative testing, iteration and fatigue.
• Excellent written and verbal communication skills.
• A highly organised approach to testing, reporting and campaign management.
• A commercial mindset focused on performance and business outcomes.

Experience with the following would be highly valued:

• TikTok Ads and/or Snapchat Ads
• E-commerce or direct-response brands
• Agency or multi-account environments
• UGC, static and video creative
• CAPI, pixels and conversion tracking
• AI-assisted creative workflows using tools such as ChatGPT or Claude
• Attribution and performance analytics

Most importantly, we’re looking for someone who is analytical, creatively curious, proactive and commercially minded.

You should be comfortable challenging creative, identifying opportunities, communicating clearly with specialists and taking ownership of performance.

THE OPPORTUNITY

You’ll work alongside an experienced Growth and Creative team in an environment where creative is treated as a core performance lever, not simply a production function.

If you’re a Paid Social Buyer who can combine strong media buying expertise with genuine creative thinking, I’d love to hear from you.

Please include a brief overview / portfolio of the accounts you’ve managed, including platforms, approximate monthly spend, key results and examples of creative testing you’ve led or influenced.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.