Overview
Our client is looking for an expert-level Email Marketing & Klaviyo Specialist to strategically lead and scale their email and SMS marketing programs across ecommerce brands. In this role, you will own everything from building sophisticated flows and advanced segmentation to testing, performance analytics, and cross-channel collaboration with in-house creative teams. The ideal candidate blends high-level strategy with technical execution and possesses a strong creative eye to drive measurable revenue growth.

Schedule
Monday-Friday, 1:00 PM – 5:00 PM CST Hours: 20 hours per week baseline (with opportunity to scale up)

Responsibilities

• Own the Klaviyo strategy, execution, optimization, and reporting across our brands.
• Develop and manage the email/SMS marketing calendar in coordination with our broader marketing and promotional calendar.
• Build and continuously optimize advanced Klaviyo flows, including:
  • Welcome Series
  • Abandoned Cart & Checkout
  • Browse Abandonment
  • Post-Purchase
  • Cross-Sell & Upsell
  • Win-Back
  • Replenishment
  • Customer/VIP/Loyalty flows
  • Lead nurturing and other lifecycle automations
• Create advanced customer segments based on behavior, purchase history, engagement, lifecycle stage, product interest, and customer value.
• Develop strategies to increase email/SMS revenue, repeat purchases, customer retention, and LTV.
• Plan and execute ongoing A/B and multivariate testing across subject lines, offers, creative, messaging, timing, segmentation, and flows.
• Monitor deliverability, list health, engagement, suppression, and sender reputation.
• Analyze campaign and flow performance and translate the data into actionable recommendations.
• Work directly with our graphic designer to brief, review, and improve email creative.
• Make light creative/design adjustments independently using Figma when necessary.
• Collaborate with ecommerce, paid media, social, creative, sales, and other marketing team members to ensure campaigns are aligned across channels.
• Develop strategies for list growth and lead capture, including Klaviyo forms, pop-ups, landing experiences, and promotional offers.
• Identify opportunities within our customer database that the broader marketing team can use for promotions, retention, and customer acquisition strategies.

Requirements

• AI Qualifications
  • Hands-on experience using ChatGPT, Claude, or similar generative AI platforms in a professional marketing environment
  • Strong understanding of prompting and AI-assisted marketing workflows and creative
  • Experience using AI for marketing analysis, copywriting, personalization, testing, or campaign development
  • Ability to use AI as a tool while maintaining brand voice, quality control, and strategic judgment
  • Experience with AI features within Klaviyo or other ecommerce/marketing platforms is strongly preferred
  • Interest in experimenting with emerging AI marketing tools and bringing new ideas to the team
• Required Experience
  • Expert-level Klaviyo experience is required.
  • Strong hands-on experience managing Klaviyo for ecommerce brands.
  • Deep understanding of Klaviyo flows, campaigns, segmentation, profiles, forms, analytics, attribution, and deliverability.
  • Strong understanding of ecommerce lifecycle and retention marketing.
  • Experience working with Shopify + Klaviyo environments.
  • Strong analytical skills and ability to make decisions based on customer and campaign data.
  • Experience developing and managing an email/SMS marketing calendar.
  • Strong copywriting and messaging instincts.
  • Working knowledge of Figma and ability to make light design/creative changes.
  • Ability to effectively brief and collaborate with graphic designers.
  • Strong understanding of A/B testing and conversion optimization.
  • Ability to work strategically with a broader marketing team rather than operating email as an isolated channel.

  • Preferred / Nice to Have:

    • Experience in the Beauty, Health, Wellness, or Personal Care DTC space is a strong plus.
• What We're Looking For
  • We want someone who can look at our Klaviyo account and proactively say: “Here is what we're missing, here is where we're leaving revenue on the table, and here is what we should test next.”
  • The right person should be equally comfortable inside Klaviyo executing campaigns and flows and sitting with the marketing team developing strategy.
  • You should be proactive, analytical, creative, highly organized, and constantly looking for opportunities to improve performance.
• Success in This Role
  • Performance will be measured through metrics such as:
    • Email & SMS revenue
    • Revenue per recipient
    • Flow revenue and conversion
    • Campaign conversion
    • List growth
    • Repeat purchase rate
    • Customer retention
    • Customer lifetime value
    • Deliverability and engagement
    • Testing velocity and performance improvements
  • This role is ideal for someone who considers themselves a Klaviyo power user and wants ownership of email and retention marketing—not someone who simply executes an existing email calendar.

Independent Contractor Perks

Permanent work from home
Immediate hiring

Note
Please click the "APPLY" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities
When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.