Job Overview:

Our client is seeking a senior-level Social Media Manager with professional experience in construction, home improvement, remodeling, carpentry, woodworking, or related trades. You will own the company's social media presence, content strategy, community engagement, and lead-generation activities across multiple platforms. You should be comfortable creating high-quality visual content, responding to leads quickly, and making strategic marketing decisions independently. 

Schedule: Monday to Friday,10 AM to 2 PM EST, with some flexibility; Part-time, 20 hours per week

Responsibilities:

Social Media & Content:

• Develop and execute the social media strategy across Instagram, Facebook, TikTok, Google Business Profile, and other relevant platforms.
• Create high-quality Reels, short-form videos, graphics, captions, and project-focused content.
• Showcase completed staircase, woodworking, remodeling, and construction projects through compelling visual storytelling.
• Identify trending content formats and adapt them to the construction/home-improvement market.
• Build and manage the content calendar independently.
• Repurpose project photos and videos into engaging social content.

Lead Generation & Community Engagement:

• Respond to and qualify inbound leads from social media, lead forms, Yelp, Google, email, SMS, and other channels.
• Respond to new inquiries within 5–10 minutes whenever possible during working hours.
• Conduct outreach through Instagram DMs, Facebook, relevant groups, and other platforms.
• Identify and engage with local influencers, homeowners, builders, designers, contractors, and other potential referral sources.
• Manage comments, messages, reviews, and community interactions professionally.
• Develop strategies to increase qualified local leads and brand awareness.

Marketing & Growth:

• Identify additional platforms and channels that can increase visibility in the company's target market.
• Support review-generation and local visibility strategies through Google Business Profile and Yelp.
• Track follower growth, engagement, inquiries, conversions, and lead quality.
• Provide clear weekly performance reports with actionable insights.
• Continuously test and improve content and lead-generation strategies.

Requirements:

• 5+ years of professional experience in social media marketing and content creation.
• Proven professional experience marketing for construction, home improvement, remodeling, carpentry, woodworking, contracting, architecture, interior design, or a closely related industry.
• Strong portfolio demonstrating successful social media content and campaigns.
• Advanced experience with Instagram, Facebook, and TikTok, particularly Reels and short-form video.
• Strong graphic design and visual storytelling skills.
• Experience generating or supporting leads through social media.
• Experience qualifying and responding to leads through phone, SMS, email, DMs, and lead forms.
• Strong written and spoken English with professional communication skills.
• Experience with Google Business Profile and Yelp.
• Understanding of local/regional marketing and how to target homeowners and service-area customers.
• Ability to work independently, take ownership, and make strategic marketing decisions without constant supervision.
• Ability to respond quickly to time-sensitive leads while maintaining consistent content production.

Preferred Qualifications:

• Hands-on experience with Google Ads and paid social advertising (Meta/Facebook/Instagram Ads, TikTok Ads, etc.).
• Proven experience managing paid campaigns and optimizing campaigns for leads/conversions.
• Experience with Google Ads, Meta Ads Manager, retargeting, audience targeting, and conversion tracking.
• Experience marketing for a US-based construction, remodeling, home improvement, woodworking, or home-services company.
• Experience growing a local service business from the ground up.
• Experience with lead-generation funnels, landing pages, CRM systems, or marketing automation.
• Experience working with geographically targeted campaigns and service-area businesses.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.