Job Overview:

Are you an expert Shopify Design Specialist with a knack for tailoring distinct user journeys for both B2B trade buyers and B2C consumers?

Our client is seeking a creative lead with at least 3 years of Shopify experience—including Shopify Plus theme customization (Liquid, sections, blocks) and advanced UX/UI design in Figma—to shape the end-to-end look and feel of two high-impact websites. In this hands-on role, you will establish the structural standards, navigation, and page templates that streamline purchasing for safety managers and everyday shoppers alike. If you bring a strong portfolio and a deep understanding of trade purchasing behaviors, this is your opportunity to own and elevate two major ecommerce experiences from the ground up. 

Client Overview:

The client is a UK family business supplying PPE, workplace safety products, and workwear across the UK and Ireland, with a growing presence in Europe and beyond.

They sell direct to businesses, through reseller and distribution partners, online, and through marketplaces. Their range includes safety knives, gloves, safety footwear, workwear, hi-vis, eye and respiratory protection, first aid, and spill control, alongside own-brand products and specialist brands. They aim to help businesses work more safely and need websites that reflect that standard.

Schedule:

Part-time, UK Time zone

Responsibilities:

Core Site Design & System Maintenance:

• Design and maintain the Shopify Plus themes, including homepage, navigation, collection pages, product pages, search, cart, and checkout.

• Build a clear site structure and category navigation for a large, technical product range.

• Create and maintain a consistent design system (templates, sections, components, and brand styles) that the web team can build from.

• Ensure both sites work properly on mobile, load quickly, and meet accessibility standards.

• Work with the sales and marketing teams to ensure messaging, written content, and imagery suit each audience.

• Use analytics, heatmaps, and customer feedback to find areas for improvement.

• Test changes (including A/B testing where applicable) and measure the impact.

• Stay updated on Shopify features and apps, recommending impactful enhancements.

B2B Trade Site:

• Design a site built around trade buyer behaviors: quick ordering, reordering, account pricing, bulk quantities, and multiple users per account.

• Make technical information easy to find, including standards (EN ratings), spec sheets, sizing, and compliance details.

• Design clear conversion routes such as requesting samples, booking a site visit, or arranging a product trial.

• Support account features including customer-specific pricing, quotes, order history, and payment on account.

• Design dedicated pages to support reseller partners, such as trade enquiries and partner information.

B2C Consumer Site:

• Design a simple, confident shopping experience for individuals and small teams.

• Craft product page structures around benefits and use cases, not just specifications.

• Streamline the path from browsing to checkout.

• Leverage reviews, trust signals, and clear delivery/returns information to build buyer confidence.

Requirements:

• At least 3 years of experience designing Shopify sites with a strong portfolio.

• Experience with Shopify Plus, including theme customization (Liquid, sections, and blocks).

• Experience designing B2B ecommerce or a clear understanding of trade purchasing behaviors.

• Strong UX and UI skills using Figma or similar design tools.

• A keen eye for how written content, layout, and imagery work together.

• Comfort using analytics tools (Shopify reports, GA4) to drive design decisions.

• Highly organized and self-motivated, with the ability to manage workloads remotely and communicate clearly with a UK-based team.

Qualifications:

• Experience with Shopify B2B features (company accounts, price lists, payment terms).

• Proficiency with HTML, CSS, and JavaScript.

• Experience with system integrations such as inventory management (Cin7 or similar), HubSpot, or Xero.

• Experience managing large product ranges or technical/industrial products.

• Knowledge of SEO best practices and site performance optimization.

• Industry experience in PPE, industrial, trade, or B2B distribution.

How Success Will Be Measured (First Year):

• Both sites successfully redesigned and live, optimized for their respective audiences.

• Higher conversion rates across both B2B and B2C platforms.

• Increased B2B customer online ordering and account reorders.

• Higher volume of sample, trial, and quote requests submitted via the B2B site.

• Faster page load times and enhanced mobile performance.

• A fully functional design system enabling the web team to build pages independently.

Independent Contractor Perks:

• Permanent work from home

• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.