Job Overview

Our client is seeking an autonomous, results-oriented Digital Marketing Specialist to take end-to-end ownership of digital marketing operations across multiple commercial entities.

In this versatile role, you will bridge performance advertising with marketing automation. You will design, build, and optimize sales funnels and automated workflows inside GoHighLevel, execute high-converting paid acquisition campaigns across Meta and Google Ads, and develop engaging social media content tailored to healthcare patients and financial service subscribers. The ideal candidate thrives in an environment requiring complete ownership, turning strategic growth objectives into functioning, high-performing lead generation engines.

Client Overview

Our client operates a portfolio of complementary businesses across the healthcare and financial wellness sectors in Australia, including an established dental practice and an innovative health membership financial product. Driven by entrepreneurial leadership, the group provides essential health and wellness solutions while making care accessible through modern membership financing. To unify their acquisition channels, build scalable customer journeys, and drive patient and subscriber growth, they are onboarding a dedicated remote Digital Marketing Specialist.

Schedule: Monday - Friday, 8:30 AM - 5:30 PM AEST, with 1 hour unpaid break (40 work hours per week)

Responsibilities

Marketing Automation & Funnel Architecture (GoHighLevel)

• Build, customize, and optimize multi-step sales funnels, landing pages, and lead capture forms inside GoHighLevel across multiple business accounts.
• Architect and manage automated lead nurture workflows, SMS/email sequences, appointment booking automations, and database re-activation campaigns.
• Establish clear tagging structures, pipeline stages, and conversion tracking to ensure clean data flow from initial click to booked appointment or signed member.

Paid Media & Acquisition (Meta & Google Ads)

• Develop, launch, and manage targeted Meta Ad campaigns (Facebook & Instagram) focused on patient bookings for dental services and member acquisition for financial products.
• Plan and manage Google Ads search, display, and local campaigns, conducting rigorous keyword research, ad copy split-testing, and negative keyword optimization.
• Continuously monitor ad spend, return on ad spend (ROAS), cost per acquisition (CPA), and quality score, optimizing campaigns to hit target acquisition costs.

Content, Organic Social & Creative Production

• Plan and produce engaging organic social media content tailored to healthcare and financial services audiences, maintaining brand trust and compliance.
• Write clear, compelling ad copy, email marketing broadcasts, and landing page headlines designed to convert traffic into leads.
• Utilize modern creative tools and AI-assisted workflows to generate visual assets, short-form video hooks, and graphics efficiently.

Performance Analytics & Multi-Entity Management

• Deliver regular, actionable reporting on marketing KPIs, lead attribution, campaign ROI, and customer acquisition velocity.
• Audit and improve existing marketing infrastructure, ensuring all tracking pixels, tags (Google Tag Manager), and conversion APIs are correctly configured.
• Work directly alongside business ownership to align promotional initiatives with operational capacity and long-term business goals.

Requirements

• Digital Marketing Experience: 3+ years of hands-on experience driving digital acquisition, paid media, and marketing automation across B2C environments.
• GoHighLevel Expertise: Proven proficiency in building funnels, configuring complex automation workflows, trigger links, and managing pipelines inside GoHighLevel.
• Paid Media Execution: Demonstrated track record managing profitable ad campaigns on both Meta Ads and Google Ads with measurable return on investment.
• Multi-Brand Capability: Experience balancing marketing deliverables, distinct tone of voice, and ad accounts across multiple business units simultaneously.
• Content & Copywriting Acumen: Strong English copywriting skills with the ability to write high-converting copy that adheres to professional standards in health and finance.
• Independent Execution: Strong self-direction, analytical problem-solving skills, and the discipline to execute without requiring day-to-day creative micromanagement.
• Technical Stack Familiarity: Experience using GoHighLevel (GHL), Meta Ads Manager, Google Ads, Google Tag Manager, GA4, Canva, Adobe Creative Cloud, and standard collaboration tools (Google Workspace, Slack, Zoom, or Microsoft Teams).

Qualifications

• Direct marketing experience within dental practices, private clinics, medical aesthetics, or allied health providers.
• Prior experience marketing subscription products, fintech solutions, patient financing, or membership programs.
• Practical knowledge of setting up tracking, GTM event tags, and conversion APIs from scratch.

Independent Contractor Perks

• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities:

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.