Job Overview

Our client is seeking an experienced Paid Media Specialist (Google Ads & Meta Ads) to manage the day-to-day execution, monitoring, and optimization of paid advertising activity. The successful candidate will improve campaign efficiency and reduce the owner’s daily advertising workload. The owner will retain responsibility for overall marketing strategy, budgets, and major campaign decisions.

Schedule

• Flexible between 8:30 AM to 5:00 PM AEST | Monday to Friday (20 - 34 work hours per week)

Responsibilities

• Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max where applicable.
• Manage Meta Ads campaigns, including audience testing, creative testing, and retargeting.
• Review search terms, maintain negative keyword lists, monitor budget pacing, and test ad copy, creative assets, and campaign settings.
• Monitor and troubleshoot conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager to ensure accurate campaign measurement.
• Analyze return on ad spend (ROAS), cost per acquisition (CPA), and other performance metrics to identify opportunities for campaign improvement.
• Prepare regular performance reports with clear findings and actionable recommendations.
• Coordinate with the owner for strategic and budget approvals, and collaborate with marketing support staff on ad creatives and landing page requirements.

Requirements

• Demonstrated hands-on experience managing Google Ads and Meta Ads.
• Strong understanding of campaign optimization, budget pacing, and advertising performance analysis.
• Experience with Google Search campaigns and Meta retargeting.
• Familiarity with Shopping and Performance Max campaigns.
• Working knowledge of GA4, Google Tag Manager, and conversion tracking.
• Ability to interpret performance data and recommend practical improvements.
• Strong attention to detail and a structured approach to campaign monitoring.
• Clear written and verbal English communication.
• Ability to work independently within agreed strategy, budgets, and approval processes.

Preferred Qualifications

• Experience managing campaigns for e-commerce or B2B businesses.
• Experience advertising technical products.
• Relevant Google Ads or Meta certifications.
• Experience identifying landing page improvements that support paid campaign performance.

Performance Expectations

• Maintain consistent campaign monitoring and timely optimization.
• Keep advertising spend within approved budgets.
• Support reliable conversion tracking and performance reporting.
• Reduce the owner’s involvement in routine campaign execution.
• Provide evidence-based recommendations for improving advertising efficiency.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.