Job Overview

Our client is seeking an experienced Paid Media & Growth Strategist to scale a growing CBD and wellness e-commerce business through targeted paid acquisition. In this part-time role (20 hours per week), you will manage and optimize PPC and paid media campaigns while navigating strict platform compliance rules. Collaborating alongside our creative and leadership teams, you will turn high-performing creative assets into compliant, scalable ad campaigns. This role requires hands-on experience advertising CBD, hemp, or comparable regulated products with a focus on maximizing ROAS and driving revenue.

Schedule

Monday - Friday, 20 work hours per week

Responsibilities

• Paid Media Strategy & Execution:
  • Develop and execute a paid acquisition strategy aligned with business goals, target audiences, and available advertising budgets.
  • Manage, optimize, and scale campaigns across Google Ads, PPC, Meta, and other viable advertising channels, subject to product eligibility and platform policies.
  • Identify compliant advertising opportunities and alternative channels where standard platforms restrict CBD-related promotions.
  • Allocate budgets strategically to maximize customer acquisition, conversion rates, and return on ad spend (ROAS).
  • Set up and manage campaign structures, audience targeting, bidding strategies, tracking, and conversion measurement.
• Regulated-Product Advertising Compliance:
  • Apply practical knowledge of CBD/hemp or comparable regulated-product advertising policies and restrictions.
  • Develop compliant campaign strategies, messaging, targeting, and landing-page approaches within applicable platform rules.
  • Identify advertising risks and recommend viable alternatives when products or campaigns face restrictions.
  • Keep campaigns aligned with relevant platform policies and applicable advertising requirements.
• Customer Acquisition & Growth:
  • Build strategies to attract qualified prospects and convert them into paying customers.
  • Improve the full customer acquisition funnel, from ad impressions and clicks through landing-page visits, checkout, and purchase.
  • Identify opportunities to improve acquisition costs, conversion rates, customer value, and revenue.
  • Develop practical growth strategies suited to an emerging e-commerce brand with a limited advertising budget.
  • Test new audiences, campaign structures, offers, and acquisition channels to identify scalable opportunities.
• Creative Testing & Optimization:
  • Collaborate with the existing content creator and graphic designer to identify and test high-performing creative assets.
  • Develop testing plans for ad formats, messaging, hooks, offers, audiences, and landing pages.
  • Repurpose suitable organic content for paid campaigns where permitted.
  • Analyze performance data and use results to guide creative direction and budget allocation.
• Analytics & Performance Reporting:
  • Monitor and report on key metrics, including ROAS, customer acquisition cost (CAC), cost per click (CPC), cost per acquisition (CPA), conversion rate, and revenue.
  • Track campaign performance and identify areas for improvement.
  • Provide clear, actionable recommendations on spending, testing priorities, and growth opportunities.
  • Maintain reliable conversion tracking and campaign reporting using available analytics tools.

Requirements

• Demonstrated, hands-on experience running paid advertising campaigns for CBD, hemp, or comparable regulated products, with practical knowledge of advertising restrictions and compliant campaign strategies.
• Proven experience with Google Ads, PPC, and paid media campaign management.
• Experience developing and executing customer acquisition strategies for e-commerce or direct-to-consumer (DTC) brands.
• Demonstrated ability to optimize campaigns, manage budgets, test creatives, and improve measurable performance.
• Experience growing emerging brands or working with limited advertising budgets.
• Strong understanding of conversion tracking, funnel performance, campaign analytics, and performance reporting.
• Ability to work independently, make data-driven decisions, and recommend practical solutions when advertising restrictions limit available options.
• Strong written and verbal communication skills.

Qualifications

• Experience with CBD, hemp, wellness, supplements, or other regulated consumer product categories.
• Experience with Shopify, Google Analytics 4 (GA4), Meta Pixel, and conversion tracking tools.
• Familiarity with alternative paid acquisition channels and advertising platforms suitable for restricted product categories.
• Experience supporting multiple brands, private-label products, or retail e-commerce businesses.
• Knowledge of conversion rate optimization (CRO), landing-page testing, and full-funnel marketing.

What Success Looks Like

• Compliant advertising campaigns launched and managed across viable channels.
• Efficient use of a limited budget to generate qualified traffic and acquire customers.
• Continuous improvement in CPA, conversion rates, ROAS, and revenue, based on available data.
• A repeatable creative-testing and campaign-optimization process.
• Clear reporting and actionable recommendations that support sustainable growth.

Important Role Clarification This role focuses primarily on paid media, PPC, customer acquisition, and performance growth. An existing team already handles organic social media management and content production. The successful candidate will collaborate with that team but will not be primarily responsible for daily social posting, community management, content calendars, or routine influencer outreach. Candidates must be able to demonstrate relevant regulated-product advertising experience, explain the restrictions they have navigated, identify the platforms they have used, and provide examples of measurable campaign results.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.